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Z > SEC Filings for Z > Form 8-K on 8-Aug-2011All Recent SEC Filings

Show all filings for ZILLOW INC

Form 8-K for ZILLOW INC


Regulation FD Disclosure

Item 7.01 Regulation FD Disclsoure.

Pursuant to 17 CFR Part 243 ("Regulation FD"), Zillow, Inc. ("Zillow") is submitting below information relating to its monthly unique user metrics.

In accordance with General Instruction B.2 of Form 8-K, the information under this item shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such a filing. This report will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

On August 8, 2011, Zillow released monthly unique user metrics for each month in the period from January 2010 to July 2011 on the Investor Relations page of Zillow's website at Zillow measures unique users with Omniture analytical tools. Beginning in July 2011, the reported monthly unique users include the effect of adding unique user traffic from Zillow's March 2011 acquisition of Postlets LLC ("Postlets") to Zillow's core traffic metrics, as Zillow recently finalized the integration of Postlets' traffic into Omniture.

Zillow counts a unique user each time an individual accesses either or using a different web browser during a calendar month, and each time an individual accesses Zillow's mobile applications using a unique mobile device during a calendar month. If an individual accesses Zillow's websites using different web browsers within a given month, the first access by each such web browser is counted as a separate unique user. If an individual accesses both and in a single month, the first access to each website is counted as a separate unique user since unique users are tracked separately for each domain. Each first instance of access to Zillow's mobile applications by a unique mobile device is counted as a separate unique user.

The following table summarizes Zillow's monthly unique users for Zillow's websites and mobile applications:

                                           Monthy Unique
                         Period           (in thousands)
                         July 2011                 23,220
                         June 2011                 20,857
                         May 2011                  22,000
                         April 2011                19,416
                         March 2011                19,409
                         February 2011             16,808
                         January 2011              15,702
                         December 2010             13,069
                         November 2010             12,530
                         October 2010              12,400
                         September 2010            11,967
                         August 2010               12,480
                         July 2010                 11,736
                         June 2010                 10,697
                         April 2010                10,658
                         March 2010                10,204
                         February 2010              8,730
                         January 2010               8,969

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