Insider Trades - CUMINALE JAMES W

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CUMINALE JAMES W: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
Nielsen Holdings N.V. Common St Officer NYSE:NLSN (historical quotes, profile, other insiders)	15-May-13	165,406	Direct

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
15-May-13 25,000 NLSN Option Exercise at $16 per share.
(Cost of $400,000)
15-May-13 25,000 NLSN Automatic Sale at $34.89 per share.
(Proceeds of $872,250)
15-Apr-13 25,000 NLSN Automatic Sale at $35.20 per share.
(Proceeds of $880,000)
15-Apr-13 25,000 NLSN Option Exercise at $16 per share.
(Cost of $400,000)
20-Mar-13 46 NLSN Acquisition (Non Open Market) at $0 per share.
15-Mar-13 25,000 NLSN Automatic Sale at $34.32 per share.
(Proceeds of $858,000)
15-Mar-13 25,000 NLSN Option Exercise at $16 per share.
(Cost of $400,000)
17-Sep-12 100,000 NLSN Automatic Sale at $29.47 per share.
(Proceeds of $2,947,000)
17-Sep-12 100,000 NLSN Option Exercise at $16 per share.
(Cost of $1,600,000)
26-Jul-12 10,000 NLSN Acquisition (Non Open Market) at $0 per share.

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
15-May-13	25,000	NLSN	Option Exercise at $16 per share. (Cost of $400,000)
15-May-13	25,000	NLSN	Automatic Sale at $34.89 per share. (Proceeds of $872,250)
15-Apr-13	25,000	NLSN	Automatic Sale at $35.20 per share. (Proceeds of $880,000)
15-Apr-13	25,000	NLSN	Option Exercise at $16 per share. (Cost of $400,000)
20-Mar-13	46	NLSN	Acquisition (Non Open Market) at $0 per share.
15-Mar-13	25,000	NLSN	Automatic Sale at $34.32 per share. (Proceeds of $858,000)
15-Mar-13	25,000	NLSN	Option Exercise at $16 per share. (Cost of $400,000)
17-Sep-12	100,000	NLSN	Automatic Sale at $29.47 per share. (Proceeds of $2,947,000)
17-Sep-12	100,000	NLSN	Option Exercise at $16 per share. (Cost of $1,600,000)
26-Jul-12	10,000	NLSN	Acquisition (Non Open Market) at $0 per share.