Insider Trades - MARTINEZ ARTHUR C

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MARTINEZ ARTHUR C: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
HSN, Inc. Director NasdaqGS:HSNI (historical quotes, profile, other insiders)	20-Aug-09	16,378	Direct
IAC/InterActiveCorp Director NasdaqGS:IACI (historical quotes, profile, SEC, other insiders)	1-Aug-09	17,709	Direct
IAC/InterActiveCorp Director OTC BB:IACI.OB (historical quotes, other insiders)	20-Jun-08	12,500	Direct
INTL FLAVORS FRAG Director NYSE:IFF (historical quotes, profile, SEC, other insiders)	9-May-09	3,750	Direct
LIZ CLAIBORNE INC Director NYSE:LIZ (historical quotes, profile, SEC, other insiders)	12-Jan-09	51,745	Direct
PEPSICO INC Director NYSE:PEP (historical quotes, profile, SEC, other insiders)	1-Oct-09	36,044	Direct

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
1-Oct-09 2,566 PEP Acquisition (Non Open Market) at $0 per share.
30-Sep-09 844 PEP Acquisition (Non Open Market)
20-Aug-09 13,878 HSNI Option Exercise at $0 per share.
1-Aug-09 2,864 IACI Acquisition (Non Open Market) at $0 per share.
20-Jun-09 2,865 IACI Acquisition (Non Open Market) at $0 per share.
13-Jun-09 2,865 IACI Acquisition (Non Open Market) at $0 per share.
9-May-09 750 IFF Option Exercise at $0 per share.
12-Jan-09 33,670 LIZ Acquisition (Non Open Market) at $0 per share.
1-Oct-08 3,908 PEP Acquisition (Non Open Market) at $0 - $71.64 per share.
30-Sep-08 504 PEP Acquisition (Non Open Market)
21-Sep-08 2,865 IACI Option Exercise at $0 per share.
20-Aug-08 2,500 HSNI Acquisition (Non Open Market) at $0 per share.
20-Jun-08 2,500 IACI.OB Option Exercise at $0 per share.
13-Jun-08 2,500 IACI.OB Option Exercise at $0 per share.
29-Apr-08 8,005 PEP Option Exercise at $30.75 - $38.25 per share.
29-Apr-08 6,626 PEP Sale at $67.99 - $68.03 per share.
(Proceeds of about $451,000)
10-Jan-08 5,431 LIZ Acquisition (Non Open Market) at $0 per share.

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
1-Oct-09	2,566	PEP	Acquisition (Non Open Market) at $0 per share.
30-Sep-09	844	PEP	Acquisition (Non Open Market)
20-Aug-09	13,878	HSNI	Option Exercise at $0 per share.
1-Aug-09	2,864	IACI	Acquisition (Non Open Market) at $0 per share.
20-Jun-09	2,865	IACI	Acquisition (Non Open Market) at $0 per share.
13-Jun-09	2,865	IACI	Acquisition (Non Open Market) at $0 per share.
9-May-09	750	IFF	Option Exercise at $0 per share.
12-Jan-09	33,670	LIZ	Acquisition (Non Open Market) at $0 per share.
1-Oct-08	3,908	PEP	Acquisition (Non Open Market) at $0 - $71.64 per share.
30-Sep-08	504	PEP	Acquisition (Non Open Market)
21-Sep-08	2,865	IACI	Option Exercise at $0 per share.
20-Aug-08	2,500	HSNI	Acquisition (Non Open Market) at $0 per share.
20-Jun-08	2,500	IACI.OB	Option Exercise at $0 per share.
13-Jun-08	2,500	IACI.OB	Option Exercise at $0 per share.
29-Apr-08	8,005	PEP	Option Exercise at $30.75 - $38.25 per share.
29-Apr-08	6,626	PEP	Sale at $67.99 - $68.03 per share. (Proceeds of about $451,000)
10-Jan-08	5,431	LIZ	Acquisition (Non Open Market) at $0 per share.