Insider Trades - HOLLENDER JEFFREY A

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HOLLENDER JEFFREY A: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
Alloy, Inc. Director NasdaqGM:ALOY (historical quotes, profile, SEC, other insiders)	31-Jul-09	29,093	Direct

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
31-Jul-09 1,200 ALOY Purchase at $6.38 - $6.4 per share.
(Cost of about $7,668)
1-Feb-09 10,040 ALOY Acquisition (Non Open Market) at $0.01 per share.
(Value of $100)
1-Feb-08 6,494 ALOY Acquisition (Non Open Market) at $0.01 per share.
(Value of $64)

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
31-Jul-09	1,200	ALOY	Purchase at $6.38 - $6.4 per share. (Cost of about $7,668)
1-Feb-09	10,040	ALOY	Acquisition (Non Open Market) at $0.01 per share. (Value of $100)
1-Feb-08	6,494	ALOY	Acquisition (Non Open Market) at $0.01 per share. (Value of $64)