Insider Trades - ROGOFF JOSEPH

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ROGOFF JOSEPH: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
Whole Foods Market, Inc. Officer NasdaqGS:WFM (historical quotes, profile, other insiders)	31-May-13	0	Direct

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
31-May-13 6,148 WFM Option Exercise at $31.25 per share.
(Cost of $192,125)
31-May-13 6,148 WFM Sale at $52.53 - $52.54 per share.
(Proceeds of about $323,000)
22-May-13 937 WFM Sale at $105.02 - $105.03 per share.
(Proceeds of about $98,000)
22-May-13 937 WFM Option Exercise at $18.90 per share.
(Cost of $17,709)
14-May-13 1,034 WFM Sale at $101.67 - $101.68 per share.
(Proceeds of about $105,000)
14-May-13 1,034 WFM Option Exercise at $40.83 per share.
(Cost of $42,218)
23-Nov-12 3,000 WFM Sale at $94.89 per share.
(Proceeds of $284,670)
23-Nov-12 3,000 WFM Option Exercise at $62.49 per share.
(Cost of $187,470)
27-Jul-12 3,002 WFM Sale at $92.83 per share.
(Proceeds of $278,675)
27-Jul-12 3,002 WFM Option Exercise at $18.90 - $40.83 per share.
10-Feb-12 15,664 WFM Sale at $80.27 per share.
(Proceeds of $1,257,349)
10-Feb-12 13,664 WFM Option Exercise at $18.90 - $66.81 per share.

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
31-May-13	6,148	WFM	Option Exercise at $31.25 per share. (Cost of $192,125)
31-May-13	6,148	WFM	Sale at $52.53 - $52.54 per share. (Proceeds of about $323,000)
22-May-13	937	WFM	Sale at $105.02 - $105.03 per share. (Proceeds of about $98,000)
22-May-13	937	WFM	Option Exercise at $18.90 per share. (Cost of $17,709)
14-May-13	1,034	WFM	Sale at $101.67 - $101.68 per share. (Proceeds of about $105,000)
14-May-13	1,034	WFM	Option Exercise at $40.83 per share. (Cost of $42,218)
23-Nov-12	3,000	WFM	Sale at $94.89 per share. (Proceeds of $284,670)
23-Nov-12	3,000	WFM	Option Exercise at $62.49 per share. (Cost of $187,470)
27-Jul-12	3,002	WFM	Sale at $92.83 per share. (Proceeds of $278,675)
27-Jul-12	3,002	WFM	Option Exercise at $18.90 - $40.83 per share.
10-Feb-12	15,664	WFM	Sale at $80.27 per share. (Proceeds of $1,257,349)
10-Feb-12	13,664	WFM	Option Exercise at $18.90 - $66.81 per share.