TUSTIN, Calif., Nov. 6, 2008 (GLOBE NEWSWIRE) -- Ruby's Whim, the prominent Southern California based contemporary jewelry line created by well known designer Erin Cone, announces the launch of the highly anticipated online boutique http://www.rubyswhim.com. The distinctive pieces have made Ruby's Whim an accessories must-have in Los Angeles and Orange County and is now available nationwide through the website.

``Demand for Ruby's Whim jewelry has been amazing. Most of my jewelry has been sold through private appointment and custom orders. There has been such a high demand, I feel now is the right time to launch Ruby's Whim nationally so women all over the country can have a special made piece. We plan on featuring new pieces on a regular basis as well as rolling out the new children's line, Little Ruby-ees,'' said Erin Cone, co-founder and designer. ``One of the things I often hear from our customers is that our pieces can be dressed up or down equally. I wear the mink charm bracelet with a black sheath dress as easily as I wear it with jeans and a white shirt. Our designs are quite versatile,'' she continued.

Ruby's Whim made its name with the in-vogue and praised Bonne Chance line. The one-of-a-kind necklaces are created with limited edition vintage Mother-of-Pearl casino chips. Each chip hails from an exotic locale in Europe or South America. The adored pieces are the real deal and were used in casinos around the turn of the century, which is why they will occasionally bear clues of the untold fortunes they won.

Other featured items on the site include the ``Get Foxy'' line made with fox fur beads from repurposed pelts, ``Charmed, I'm Sure'' charm bracelets made from hand-crafted Venetian glass beads imported from Italy, mink fur beads, genuine Swarovski crystals, pearls and sterling silver, ``Uptown Girl'', a sophisticated twist on the traditional single strand of graduated pearls made of Swarovski crystals and crystal pearls and ``Flirts'', the perfect pairing of Swarovski crystals and hand made, sterling silver artist bead charms.

About Ruby's Whim

Best known for unusual and distinctive pieces, Ruby's Whim has become an accessories must-have. A constantly evolving line, thanks to Cone's muse, Ruby, and Cone's designer inspiration and talent, Ruby's Whim presents itself as an art form, rather than a simple jewelry creation. With a keen eye for surprising color combinations, Cone makes pieces which boast distinctive shape, texture and the perfect mix of ``something that's a little bit traditional with something that's completely unexpected''. Each season launches a fresh flow of designs and creations inspired by Ruby's worldwide travels and exploration. A quality, fashionable and unique product design allows the Ruby's Whim wearer to express her true individuality. For more information on Ruby's Whim visit http://www.rubyswhim.com .

The Ruby's Whim logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5588

Hi-Resolution Digital Images Available.

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         Natasha Nelson
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