BOS Announces Launching OptimizeIT -- A Family of Revolutionary Software Products: Financial News

BOS Announces Launching OptimizeIT -- A Family of Revolutionary Software Products
Tuesday October 28, 2008 10:53 am ET

RISHON LEZION, Israel, Oct. 28, 2008 (GLOBE NEWSWIRE) -- B.O.S. Better Online Solutions Ltd. (``BOS'' or the ``Company'') (NasdaqGM:BOSC - News) (TASE:BOSC) a leading provider of comprehensive Mobile and RFID solutions for the enterprise and of Supply Chain Solutions, announced launching of OptimizeIT -- a family of revolutionary cost-saving software products. OptimizeIT gives organizations the ability to better utilize and manage their software licenses and save up to 30% of their total license spending. OptimizeIT generates accurate utilization reports and serves also as a tactical tool that has the ability to release an unused license once it has been detected. As a result, organizations immediately experience a high number of unused software licenses freed up due to the reassigning of unused idle licenses. This number represents huge overall savings as well as the comfort of knowing that the licenses that are being used are being utilized to their best ability.

The OptimizeIT family currently consists of three products:



 * OptimizeIT-Commercial has the ability to know the real usage of
   desktop and Mobile applications by monitoring & analyzing both the
   application and the user who is running it by the difference
   between editing and viewing.
 * OptimizeIT-CAD reports the real usage of CAD applications operating
   in floating/concurrent environments.
 * OptimizeIT-ERP reports the real usage of ERP and CRM software
   applications by analyzing the scope and pattern of usage of every
   user or group of users.

Shmuel Koren, BOS's President and CEO commented: ``OptimizeIT reflects our abilities in developing new products based on cutting edge technologies, using the most advanced tools. OptimizeIT's innovative approach and simplicity assist companies who seek ways to control, manage and maximize the value of their IT assets. We are launching OptimizeIT at times of a growing need for a useful tool that creates immediate and substantive cost savings, resulting in added value to its users. We have already started selling OptimizeIT to customers in the telecom and medical technology segments.''

About BOS

B.O.S. Better Online Solutions Ltd. (``BOS'') was established in 1990.

BOS's operations consist of:



 (i) Fully integrated Mobile and RFID Solutions that are offered
     either as stand alone products or as full Solutions combined of:

     (a) Hardware Devices -- A Mobile and RFID Infrastructure with an
     automatic identification and data collection equipment based on
     RFID and barcode technology; and

     (b) Middleware -- A variety of proprietary Servers intended to
     receive data from Hardware, process it and transfer it to the
     Software Applications; and

     (c) Software Applications -- PointAct application platform for
     implementation of various business organizational processes.

 (ii) Supply Chain Solutions -- reselling electronic systems and
      components for security, and aerospace manufacturers.

BOS is traded on NASDAQ and on the Tel-Aviv stock exchange. Our website is http://www.boscorporate.com.

The forward-looking statements contained herein reflect management's current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause the actual results to differ materially from those in the forward-looking statements, all of which are difficult to predict and many of which are beyond the control of BOS. These risk factors and uncertainties include, amongst others, the dependency of sales being generated from one or few major customers, the uncertainty of our being able to maintain current gross profit margins, inability to keep up or ahead of technology and to succeed in a highly competitive industry, inability to maintain marketing and distribution arrangements and to expand our overseas markets, uncertainty with respect to the prospects of legal claims against BOS; and additional risks and uncertainties detailed in BOS's periodic reports and registration statements filed with the U.S. Securities Exchange Commission. BOS undertakes no obligation to publicly update or revise any such forward-looking statements to reflect any change in its expectations or in events, conditions or circumstances on which any such statements may be based, or that may affect the likelihood that actual results will differ from those set forth in the forward-looking statements.