ST. LOUIS, Aug. 15, 2008 (PRIME NEWSWIRE) -- Reliv International, Inc. (NasdaqGS:RELV - News) today announced the launch of an automatic shipment program designed to increase customer retention and help its distributors build stronger businesses.

The new Direct Advantage Autoship Program will ensure that customers receive their products on a regular monthly basis. The program can significantly reduce the time distributors spend on order fulfillment, freeing them to focus on sponsoring and other business-building activities.

``This is a win-win for distributors and customers,'' said Scott Montgomery, chief operating officer and executive vice president of Reliv. ``Customers never run out of their favorite Reliv products, plus they receive a discount on their orders. Distributors build a stronger customer base and garner new opportunities to increase sales and expand their organizations.''

Direct Advantage also incorporates a customer relationship management (CRM) program designed to increase sales through highly targeted marketing campaigns.

The Direct Advantage Autoship Program goes into effect immediately. Reliv launched the program at its International Conference, where it is celebrating its 20th anniversary.

About Reliv

Reliv International, Inc., based in suburban St. Louis, Mo., is a developer, manufacturer and marketer of a proprietary line of nutritional supplements addressing essential daily nutrition, sports nutrition, weight management and nutraceuticals. Reliv sells its products through an international network marketing system of approximately 70,000 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at http://www.reliv.com.

          Reliv International, Inc.
          Barry Murov, Vice President of Corporate Communications
          (636) 733-1303
          bmurov@relivinc.com