RESTON, Va., March 18, 2008 (PRIME NEWSWIRE) -- Entrieva today announced that it is changing its company name to LucidMedia to coincide with the launch of its new contextual ad network. The LucidMedia Network creates high-value online ad inventory using their patented ClickSense contextual advertising engine.

Ajay Sravanapudi, President & CEO of LucidMedia, said, ``LucidMedia is taking a radical new advertiser-centric approach to the ad network model by creating a completely transparent new value tier of display ad inventory aggregated exclusively for agencies and advertisers.''

The LucidMedia Network uses ClickSense deep categorization to deliver more than 12,000 micro-segments for content targeting far deeper than anything available before. The new level of insight from the deep ClickSense categorization and detailed Proof Report(tm) is for the first time in history putting complete transparency, accountability and quality control into the hands of the advertiser and their agencies.

``The display ad industry has been desperate for transparency and accountability but opacity has always been a big part of the ad network business model. With ClickSense cataloging every impression we can show advertisers and agencies exactly where every ad dollar is being spent. This is the kind of complete transparency that makes real brand safety and quality control possible; things that have never really been a part of the industry,'' added Sravanapudi.

About LucidMedia

LucidMedia is a small media company with a big answer to the challenge of lifting display ad revenues. Formally known as Entrieva, LucidMedia was founded in 1999 and launched ClickSense(r) in 2004. Using the deep contextualization of their patented ClickSense platform, LucidMedia has created a revolutionary new high-value display ad network built exclusively for agencies, advertisers and ad exchanges. The LucidMedia Network is the first advertiser-centric ad network that can offer complete transparency, brand safety and real accountability down to the impression-level. LucidMedia is headquartered in Reston Virginia at the heart of the Dulles Technology Corridor only minutes from Washington, D.C. and Dulles International Airport. Today many of the world's largest interactive agencies, web advertisers, and ad exchanges are relying on LucidMedia to achieve their advertising revenue goals.

The LucidMedia Networks, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4854

          LucidMedia Networks, Inc.
          Christopher Weiss, Director of Marketing and Public Relations
          703-207-0040 x252
          publicrelations@lucidmedia.com
          http://www.lucidmedia.com