OAKLAND, CA--(MARKET WIRE)--Nov 10, 2008 -- PR and marketing professionals who want to learn inside tips for writing more powerful press materials and helping their company score more front-page and primetime coverage will discover practical techniques at a new audio conference from Bulldog Reporter's PR University: "Write Like a Journalist: Media Wordsmiths Share Proven Copywriting Secrets for Earning More Ink." Attendees will come away with the fundamentals of news sense and compelling story telling -- plus easy techniques to help "think like a journalist" and dramatically boost hit rates.

Source: Bulldog Reporter
Evan Cooper, Senior Managing Editor/Online Editorial Director, Investment News; Author, 'The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age' ·  PR University audio conference ·  conference home page

This exclusive, dial in PR University audio conference takes place on Wednesday, November 19th, at 1PM EST (noon, CST, 11AM MST; 10AM PST). The panel includes working journalists, newsroom writing coaches and PR wordsmiths who successfully pitch copy that is credible, compelling and results-oriented:

-- Evan Cooper, Senior Managing Editor/Online Editorial Director, Investment News; Author, "The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age"

-- Joe Grimm, Staff Development Coordinator, Detroit Free Press (circ. 329,989); Writer, Poynter Institute Career Center

-- John McIntyre, Assistant Managing Editor, Copy Desk, Baltimore Sun (circ. 372,970)

-- Sandra Allen, Director, Public Relations Studies, Columbia College Chicago

-- Joan Stewart, President, Editor, The Publicity Hound

This 90-minute interactive call will give public relations professionals practical ideas on what you must know about a target and subject before they pitch -- and how to use these details to strengthen their copy. It will also address the new do's, don'ts and nevers of writing a press release, including common writing mistakes to avoid -- and the fundamentals of good, crisp writing. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

-- New Media Trends: How the Internet and business pressures have changed journalistic writing and reporting -- and what these developments mean to PR copy

-- What really motivates editors and reporters to cover a news story

-- Easy news writing exercises and regimens designed to streamline the writing process

-- Leads That Sell: How to craft the first 25 words of your pitch as a journalist would

-- How to craft quotes and news-bites that journalists can't resist because they contain the words and imagery journalists use themselves

-- Best Practices: Anatomies of stellar press releases and email pitches... plus the magic elements you must make part of every document you craft

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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