PALO ALTO, CA--(MARKET WIRE)--Nov 10, 2008 --

 
NEWS FACTS

--  Bottlenotes.com is relaunching with a complete Web site redesign and a
    host of expanded Web 3.0 features to make engaging with an online wine
    community and shopping for wine online a completely personalized
    experience -- and one that you can have anytime, anywhere.

--  From its extensive wine content that helps enthusiasts at all levels
    expand their wine knowledge to an ever-expanding portfolio of global
    wines selected by Bottlenotes' trusted experts, Bottlenotes guides you
    through the world of wine.

--  Bottlenotes.com is an online wine community where novice to advanced
    wine enthusiasts can go to learn about, share, explore and buy boutique
    and estate wines from around the world, hand-picked by Bottlenotes wine
    experts and tailored to individuals' personal tastes.


Learn

--  Wine Knowledge: this new section of Bottlenotes.com includes the site's
    original Winecyclopedia(TM) with thousands of tasting notes as well as
    the new BottleNews(TM) biweekly newsletter, BottleBlog(TM) with posts
    on wine news and events, BottleTalk(TM) podcasts with wine experts and
    celebrities

--  Personal Taste Profile(TM): lets you learn about your wine type and
    preferences and provides customized recommendations based on your
    profiles

--  Wine Events: attend local events and tastings Bottlenotes is hosting
    with W Hotels, Citysearch, and more -- or bring Bottlenotes to you by
    setting up private events from in-home "taste-off's" to winemaker
    dinners to exclusive wine country tours


Share

--  My Wine Cellar(TM): keep a personal wine journal with tasting notes
    that can be shared with friends and fellow Bottlenoters, and view
    tasting notes from experts, celebrities and the Bottlenotes community
    to see how your wine tastes and preferences compare

--  My Bottlenotes: view pictures and profiles of Bottlenotes community
    members nationally and in your city -- see what your friends have been
    drinking, their reviews, their wine wish lists and wedding registries

--  Facebook App: enjoy the benefits of Bottlenotes' new "My Bottlenotes"
    feature via Bottlenotes.com or on Facebook


Explore

--  Custom Wine Clubs: that select and send unique wines customized to
    personal taste, so you discover new wineries from around the world on a
    monthly, bi-monthly or quarterly basis

--  Wine Wish Lists: browse the Bottlenotes wine store and create your own
    wine wish list to share with friends and family or keep track of new
    wines to try

--  Wine Wedding Registry(TM): the first national online wine registry,
    integrated with Weddingchannel.com, including recommendations on
    starter wines for newlyweds and one-of-a-kind gifts such as a
    "Jeroboam" of wine that your guests can sign in lieu of a traditional
    guest book


Buy

--  Easy Searching: to find just what you're looking for -- by region,
    varietal, price or occasion

--  Gifts: through the site's easy-to-use gift section, find the perfect
    wine gift with detailed recommendations and new themed gift packs
    (Tuscan Tour; Organic Sampler; Que Sera, Syrah) for holidays, corporate
    giving, birthdays and other special events

--  Hidden Gems: Bottlenotes.com finds hidden gems at all prices --
    hand-picked and vetted wines available through its wine store that over
    deliver for the price, making wine an affordable, everyday luxury

--  Personalized Sommelier Service: Bottlenotes acts as a personalized
    sommelier, providing detailed information to guide you through buying
    its hand-selected wines, from imported bargains to limited-edition
    releases


QUOTES:

--  Alyssa Rapp, Founder & CEO, Bottlenotes

    "The new Bottlenotes.com is a place where commerce meets community
    around a passion for wine. It will serve as a one-stop-shop for wine
    enthusiasts -- both those looking for a destination for personal and
    community-based wine recommendations and those looking to shop for
    unique wines online."

--  Jack Cakebread, Founder & CEO, Cakebread Cellars, Bottlenotes Director

    "Bottlenotes.com is the ideal place for enthusiasts at all stages of
    their wine journey to go to learn more about their personal wine tastes
    and preferences, and most importantly, to find terrific  wine values.
    If you need wine for a special event, the holidays, family gatherings,
    or simply for everyday enjoyment, Bottlenotes.com does all the legwork
    for you. They've sourced fantastic wines from around the world, and
    with their Bottlenotes.com Personal Taste Profile(TM), others' tasting
    notes input and recommendations, you will get wine suggestions to guide
    you so you can't go wrong."

--  Jim Cook, Cofounder, Netflix; Principal, Benchboard Consulting,
    Bottlenotes Director

    "Bottlenotes.com has tailored its new Web site keeping in mind the way
    social networks are evolving real time, how they are being used to
    share up-to-date, relevant, useful and extensive information in a way
    that makes learning about, sharing and buying wine easy and fun,
    whether you know nothing about wine or are already an expert."

--  Peter Mondavi, Jr., Proprietor, Charles Krug Winery; member Wine and
    Food Society of San Francisco and the American Society for Enology and
    Viticulture; former board member of the Napa Valley Vintners
    Association and the Family Winemakers of California, Bottlenotes
    Advisory Board Member

    "Bottlenotes.com helps wine enthusiasts expand their horizons, from
    learning more about all types of wine, to engaging in wine dialogue and
    sharing opinions with other wine enthusiasts on the Web site and
    through their Facebook application. And Bottlenotes.com wine clubs are
    exceptional -- they offer discovery of new wineries with each delivery
    while they are customized to your personal taste."

Source: Bottlenotes, Inc.
(click to enlarge) MyBottlenotes

Please use this link for access to Bottlenotes.

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     Contact:
      
     Lori Sutherland
     Bottlenotes
     650.224.2323
     Email Contact
      
     Erin Santy
     SHIFT Communications
     415.591.8413
     Email Contact