LOS ANGELES, CA--(MARKET WIRE)--Nov 6, 2008 -- CrownPeak, the company defining the future of content management, today announced that Medicare.com is live utilizing CrownPeak's award-winning content management system. Medicare.com, privately owned and operated by Medx Publishing Inc., is the premier destination for information on navigating the complex maze of the Medicare system. Users can access basic coverage information and utilize tools for making informed decisions about their Medicare healthcare options, benefits and needs.

In 2010, 77 million "baby boomers" will retire and be eligible for Medicare. The huge growth in Medicare-qualified individuals will put a strain on existing resources. Medicare.com's goal is to empower the individual by providing easy access to the relevant data that allows their users to make better decisions about their health. The CrownPeak content management system has made this possible by giving Medicare.com the ability to quickly create, edit, manage and publish content in an easy fashion.

Medicare.com provides information on Medicare coverage basic facts, Part D drug plans, drug coverage, services and procedures, equipment and supplies as well as Medigap insurance. Informational videos are available on topics such as health insurance basics or specific diseases and the Symptom Checker provides an initial checklist for common symptoms on different parts of the body.

The web site will benefit both consumers of the health care system as well as health care providers. Users who will find Medicare.com useful include caregivers of parents and loved ones searching for ways to qualify for certain coverage. Providers including health care professionals such as nurses, physicians, hospitals and medical businesses will also benefit from the wealth of information at their fingertips.

One of the main marketing requirements for the site is to be able to easily optimize it for search engines to drive organic traffic, and using the CrownPeak content management system Medicare.com authors are able to easily create search-friendly URLs, input the necessary meta-data into their content as well as change keyword densities.

"The sheer amount of information on the Medicare system is overwhelming to the average person," says Jim Howard, chief executive officer for CrownPeak. "CrownPeak excels in providing the tools which help companies manage large amounts of content. We're proud to be part of an effort that can directly impact the well-being of millions of individuals."

The implementation of CrownPeak CMS is mindful of Medicare.com's advertising revenue generation model. The CrownPeak content management system gives Medicare.com the ability to tailor a mix of advertising including display ads, contextual ads and third party affiliate advertising. The goal is to serve highly targeted ads with strict relevance to only the content which viewers are interested in, providing them with valuable vendor information to further their health care needs.

"CrownPeak went above and beyond the call of duty," says Bill Kimberlin, chief executive officer of Medx Publishing. "Beyond implementing a highly flexible and intuitive content management solution, they proactively provided input on other areas such as revenue generation and affiliate partnerships. Their passion was evident from the outset. CrownPeak was the clear choice for us, and we couldn't be happier with the result."

CrownPeak looks forward to working together with Medicare.com as they continue releasing new information and features with an eye on constantly growing their online presence. Examples include integrating the latest health care news in the near future by allowing experts to contribute original articles on various topics.

Find out more at www.medicare.com.

About CrownPeak

CrownPeak is the market leader in on-demand web site software. CrownPeak's unique combination of software and services give Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.

Every day, hundreds of diverse managers in companies such as ING, Nissan USA, Home Depot, EMI Music, the State of Virginia and the National Institutes of Health have realized the value in CrownPeak's renowned ease-of-use, and its 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last two years.

You can find out more about CrownPeak at www.crownpeak.com.

About Medicare.com

Medx Publishing website, Medicare.com, is a privately owned and operated website primarily for people with Medicare. Our mission is to provide a valuable community resource which makes obtaining, sharing, and discussing information regarding Medicare coverage easily available. Just as important as what Medicare does cover is the alternative resources and cost savings available from third parties for what Medicare does not cover. Medicare.com looks to be an asset to the Medicare system through facilitating users while assisting seniors in connecting with providers.

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