WAKEFIELD, MA--(MARKET WIRE)--Nov 4, 2008 -- Today the Web Analytics Association (WAA) announced its newest corporate members: EpikOne, ForeSee Results, the New York Times and TrackSet. These organizations join more than 40 corporations dedicated to promoting a global understanding of web analytics.

Companies are relying more and more on metrics to optimize their marketing effectiveness in online channels, raise revenues, lower costs and increase customer satisfaction. In fact, a recent survey from the eMetrics Marketing Optimization Summit, the official summit of the WAA, showed that 87.3 percent of respondents plan to increase or maintain their budgets in web analytics tools and services. Furthermore, over 80 percent of respondents have seen increased interest in analytics as a tool to refine marketing efficiency from senior management in the last six months.

The WAA provides access to web analytics best practices, the most up-to-date information and key resources to its members to help them make the most of their marketing efforts online. Through its Base Camp workshop series, webinars and other networking events, the WAA connects and empowers an informed, involved and well-rounded web analytics community, including practitioners, consultants and vendors.

"As a research company and online customer satisfaction management firm, it's vital that we support the effort to make web analytics accessible and understandable to broad audiences," said Larry Freed, president and CEO of ForeSee Results, which uses online voice of customer data to help clients manage website ROI and prioritize improvements. "The WAA also provides us with invaluable networking opportunities, fantastic events and a great opportunity to help shape the way the world understands web analytics."

The WAA is pleased to welcome these new corporate members to the team:

EpikOne -- Based in Burlington, Vermont, EpikOne has used web analytics to help clients achieve greater success online. As an early partner of Urchin Software, now Google Analytics, EpikOne has provided hundreds of firms, ranging from global brands to local start-ups, with analytics solutions.

ForeSee Results -- ForeSee Results is a leader in online customer satisfaction measurement. The company was founded in 2001 to bring the scientific and proven methodology of the University of Michigan's American Customer Satisfaction Index (ACSI) to the web. For hundreds of clients across the private and public sectors, ForeSee Results captures and analyzes online voice of customer data to help our clients increase sales, loyalty, recommendations and website value.

New York Times -- The New York Times Company is a leading media company which includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 websites, including NYTimes.com, Boston.com, and About.com. The company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

TrackSet -- TrackSet, part of Group GoAdv, is an international company specializing in research and development of web analytics and digital marketing management tools. They have offices in Pisa, Italy and Dublin, Ireland.

For a full list of member benefits, visit: http://www.webanalyticsassociation.org/membership/benefits.

About the Web Analytics Association:

Founded by web analytics industry leaders in 2004, The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,900 members worldwide, representing forty countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry's unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

     WAA Media Contact:
     Carla Vicens
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