BOSTON, MA--(MARKET WIRE)--Nov 4, 2008 -- Frame Media, Inc.(www.framemedia.com), the leading provider of software and content for wireless picture frames, today announced an ad-testing partnership with Initiative Innovations. Featured on rotating stock quotes, weather updates, news from around the world, and other channels, Lionsgate, Dr Pepper, Snapple, Carl's Jr., Hardee's and Kia Motors are among the Initiative Innovations clients initially participating in the first of its kind advertising test on wireless digital picture frames. In tandem, Initiative also worked with Snapple to build a content channel displaying their collection of 650+ Snapple Real Facts.

FrameChannel(www.framechannel.com) is the market leader in delivering dynamic, personalized content to wireless photo frames. In recent months, the company has finalized deals with most of the major frame manufacturers to incorporate FrameChannel as the tool that lets consumers program their frames right out of the box. Frame owners can then marry their photos with content from the FrameChannel library, including feeds from hundreds of channels spanning educational, entertainment, lifestyle, sports, news and more.

Source: Frame Media

Initiative Innovations sees FrameChannel as a unique media format -- utilizing what could be considered a 4th screen in the home. With advertisers and media companies looking for new ways to connect with consumers, the emergence of wireless digital picture frames offers a new medium for brands to explore as the channel continues to grow.

"FrameChannel is gathering a large and diverse content library and is thrilled to partner with Initiative to test display advertising and branding opportunities using FrameChannel," said Alan Phillips, Co-Founder of Frame Media. "We strongly believe that digital frames are a great opportunity for advertisers to extend their reach in unique and compelling ways."

Marc Simons, Manager at Initiative Innovations said, "In the sandbox of emerging media, FrameChannel shows immense promise. Wireless digital picture frames will continue to be a hot holiday gift item, and we'll start to see explosive growth as prices come down and the technology advances. Frame Media is pioneering this space and we are excited to be participating in the development of this medium."

About Frame Media:

Frame Media is the leader in content and tools for wireless digital picture frames. Its flagship product, FrameChannel, can be branded and customized to work with any Wi-Fi enabled photo frame or connected gadget, transforming these devices into dynamic information appliances. With FrameChannel, a frame owner can program a unique stream of content that is updated dynamically, marrying their own photos with fresh content from a library of hundreds of channels including news, sports, weather, traffic, stock quotes, horoscopes and imagery from leading photographic collections. The user selects the channels they are interested in, sets the rules for each channel and the frame updates continually with entertaining and informative content fed directly to their wireless frame. For more information please visit www.framemedia.com.

About Initiative:

Initiative is a media, marketing and digital company that transforms media exchanges into marketing results. Part of the Interpublic Group, Initiative offers effective media communications solutions for leading marketers, including Bayer, Big Lots, CBS, Dr Pepper Snapple Group, Computer Associates, Coors, Gateway, Carl's Jr., Hardee's, Hitachi, The Home Depot, Hyundai Motor America, Kia Motors America, Kao Brands, Lionsgate Films, LucasArts, Nikon, Quiznos, Showtime, and SC Johnson. www.initiative.com

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