WALTHAM, MA--(MARKET WIRE)--Nov 4, 2008 -- Awareness, Inc., the social media marketing company, today announced a webinar highlighting how Kodak has used online communities as a driver of its social media marketing strategy. The webinar, "Kodak Moments and Social Media" will occur on Wednesday, November 19th at 2:00 p.m. EST. To register for the complimentary webinar, visit here.

Kodak is a pioneer, innovator and award winner in social media marketing. In 2006, the company launched two Awareness-powered blog communities -- A Thousand Words and A Thousand Nerds (now Plugged In) -- to enhance its communication with consumers and the imaging community in general. In the two years that the communities have been live, they have generated great results for Kodak, including positive viral buzz, a loyal and growing readership, industry success and recognition, and robust employee participation.

In this webinar the brains behind the Kodak social media initiative, Tom Hoehn, director, brand communications and convergence media; Jenny Cisney, chief blogger; and Krista Gleason, manager, corporate media relations, will discuss:

-- Why Kodak got into social media;

-- What forms of social media they are using;

-- What benefits (ROI) they have seen from their work and how are they able to measure their success;

-- Best practices and lessons learned.

You can register for the free webinar here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at http://www.awarenessnetworks.com.

     Media Contact
     Jennifer Gazin or Virginia Zimpel
     awareness(at)launchsquad(dot)com
     415.625.8555
      
     Awareness Contact
     Eric Schurr
     eric.schurr(at)awarenessnetworks(dot)com
     781.622.2388