SAN FRANCISCO, CA--(MARKET WIRE)--Nov 3, 2008 -- Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that TriNet, a leading provider of HR outsourcing and consulting services, has deployed the Eloqua Conversion Suite to automate and integrate its key marketing and sales functions. TriNet will join forces with Eloqua for a panel discussion at the Dreamforce 2008 event today in San Francisco. During this presentation, conference attendees will learn how TriNet was able to leverage the power and functionality of Eloqua to read their prospects' digital body language to better understand and communicate with customers, uncover new streams of qualified sales leads, provide a competitive advantage to sales, and tie marketing activities directly to revenue. In a recent campaign orchestrated through Eloqua, TriNet realized a 20 percent increase in its conversion rate and more than 1,000 percent return on investment (ROI) when measured against the cost of the campaign.

"We are thrilled with the success of our integrated campaign and our use of Eloqua's turnkey solution to handle multi-channel marketing communications," said Ian Brown, senior Internet marketing manager, TriNet. "With Eloqua, we are able to maximize campaign results, maintain and cultivate our prospect database, as well as organize, execute and measure the efficacy of our marketing programs."

TriNet relies on Eloqua to deliver dynamic and personalized marketing content via e-mail, generate activity-driven content through hypersites, leverage decision rules within Program Builder to funnel contacts through a nurturing flow, create and send direct mail via Eloqua PrintMail, and verify physical mailing addresses. In addition, the company leverages Eloqua to manage its customer database and streamline customer communications, providing its customers with timely benefits and payroll updates. TriNet now has a more holistic view of customers and prospects, thanks to Eloqua's ability to monitor an individual's Web site visits, downloads, Webinar attendance and more.

"Operating in a highly competitive market, forward-thinking companies like TriNet are maximizing marketing investments with solutions that enable highly targeted, results-driven campaigns," said Brian Kardon, chief marketing officer of Eloqua. "Leveraging the Eloqua Conversion Suite, TriNet is able to easily profile and score prospects, providing its sales teams across North America with critical and timely information. As a result, the company is able to identify leads with pinpoint accuracy and improve the success of its overall marketing initiatives."

Dreamforce 2008 Panel Discussion Details

 
Participants:   Brian Kardon, chief marketing officer, Eloqua
                Ian Brown, senior internet marketing manager, TriNet
                Moderator: Steve Gershik, vice president of marketing
                 innovation, Eloqua

Logistics:      Monday, November 3, 2008
                4:45 - 5:45 pm
                Dreamforce 2008
                Moscone Convention Center, San Francisco, Calif.

Abstract:       Scent of a Buyer: Understanding Digital Body Language
                If you're sitting in a room with prospective customers,
                it's easy to read their body language. And at the end of
                the meeting, you have a pretty good idea whether or not
                they'll sign up. But now that so much of a company's
                interaction with its customers and prospects is over email
                and the Web, how can you get the same level of insight
                without being there in person? No problem -- Just read
                their digital body language. Join us to hear from
                executives at Eloqua and TriNet as they explain the five
                key practices companies can employ to understand, properly
                interpret, and capitalize on their customers' digital body
                language.

About the Eloqua Conversion Suite

Eloqua Conversion Suite, which is available in Enterprise, Team and Express versions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About TriNet Group, Inc.

Founded in 1988 in the San Francisco Bay Area, TriNet provides strategic, cost-effective payroll, benefits, and human resource outsourcing services to companies throughout the United States and Canada. TriNet specializes in helping small and medium-sized businesses reach their corporate goals and become destinations for top talent, enabling them to compete successfully with larger, more established organizations. TriNet's comprehensive offerings include HR administration, online employee benefits administration and support, employer risk management, payroll processing, tax compliance, workers compensation, group health and welfare products, and strategic human capital consulting services. For more information about TriNet, visit http://www.trinet.com.

About Eloqua

Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language(TM), these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.

     MEDIA CONTACT:
     Gwen Dille
     Eloqua
     510-841-1465
     gwen.dille@eloqua.com