BOERNE, TX--(MARKET WIRE)--Oct 29, 2008 -- The Tootie Pie Company, Inc. (OTC BB:TOOT.OB - News), a premium baker and seller of high-quality, handmade pies, has announced the release of their latest online marketing video entitled "Tootie Cutie." To view the third video in the series, visit: howfarforatootiepie.com.

"Take a group of adorable children, feed them their favorite Tootie Pie, turn on the video camera and stand back! This is completely unscripted fun, kind of like the Bill Cosby interviews with the kids a few years back. You just never know what they are going to say, which makes it that much more entertaining. Check out 'Tootie Cutie.' I guarantee it will bring a smile to your face," said Don Merrill, President & CEO.

"We hope that these videos, coupled with our offer to pay up to $1,000 in cash and merchandise, will inspire customers to create and send us their own 'Tootie Pie' videos. These videos, as well as some of the other features on the howfarforatootiepie.com site, are designed to increase consumer awareness for the 'Tootie' brand and allow them to be a part of the fun," added Merrill.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. Retail sales are driven by individual consumers across the country through the Company's website: tootiepieco.com; orders via telephone and in-store sales. Corporate sales provide unique corporate gifts for businesses looking to show appreciation to their clients and employees during the holidays or throughout the year. Wholesale is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to restaurants, high-end retail grocery stores, hotels, coffee shops and caterers. The Tootie Pie Company, Inc. is a public company whose stock is traded on the NASDAQ OTC markets under the symbol: "TOOT." For additional information, or to receive emails from us, please visit tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

     Contact:
     Jeff Bailey
     VP of Corporate Development
     210.237.4751
     Jeff.Bailey@tootiepieco.com