SAN DIEGO, CA and RICHARDSON, TX--(MARKET WIRE)--Oct 28, 2008 -- Edgeware Analytics, Inc., provider of BizLX.com(TM), the Small Business Loan Exchange(TM), and Nestle Toll House Café announced today the launch of a private label franchise financing center serving Nestle Toll House Café franchisees. The center will initially provide more than 100 current franchisees and applicants direct access to more than 200 BizLX.com member banks for a customized experience when seeking business loans.

As an open but secure exchange that matches small business borrowers and lenders, Edgeware Analytics' BizLX.com provides greater transparency, more accurate risk assessment and increased access to loan options, especially in the current credit environment. BizLX.com member banks use Edgeware's proprietary ScoreEdge(TM) Small Business Credit Score to accurately pre-screen and evaluate loan applicants, while franchisors use the Small Business Loan Exchange to open up new lending opportunities for their franchisees.

"As one of the most recognized, in-demand brands in the business, we know that our franchisees depend on us to help them find the funding they need to build their businesses," notes Ziad Dalal, Chief Executive Officer of Crest Foods' Nestle Toll House Café. "Our branded Edgeware Analytics Small Business Loan Exchange helps us demonstrate to our franchisees that we are committed to their success, even in tough financial times."

The Small Business Loan Exchange is a resource for franchisors, franchisees, business brokers, business borrowers, lenders from small community to major national banks, and secondary market financial institutions. All participants can also access Edgeware's proprietary analytics and loan matching algorithms.

"Nestle Toll House Café is an industry leader, and we are pleased that they have selected our services in launching a franchisee financing center," said Edgeware Analytics CEO Dan Shoham. "By giving banks better risk assessment technology and providing borrowers with a wider universe of loan possibilities, we are helping support small business growth, a critical element of American economic success now and in the future."

About Edgeware Analytics, Inc.

Edgeware Analytics, Inc. provides a comprehensive suite of technology products and services to the small business lending marketplace. The company's Small Business Loan Exchange(TM), BizLX.com(TM) (www.bizlx.com), utilizes powerful analytics to transparently match a broad array of lending marketplace participants including business borrowers, aggregators such as franchisors and business brokers, lenders, secondary market funding sources, and vendors to small businesses. Elements of the Small Business Loan Exchange include SBLX(TM), which connects business borrowers with lenders; GovGex.com(TM) which connects sellers and buyers of government guaranteed loans; and ScoreEdge(TM) creditworthiness scoring model used by national lenders, certified development companies, credit unions and community banks. Additional information can be found at www.ew-a.com.

About Nestle Toll House Café

Nestle Toll House Café, operated by Crest Foods, Inc., offers branded Nestle products in a delicious dessert café experience. Nestle is a brand name known around the world. Nestle Toll House Cafés provide much more than cookies, they are a dessert café experience. They offer ice cream, a variety of baked goods, cookie cakes & smoothies, and the world's most popular brand of coffee -- Nescafe! Nestle Toll House Cafés offer multiple models for maximum flexibility with real estate requirements. A Franchisee can open and operate a single unit and there is also an attractive Multi Unit Agreement. Nestle Toll House Cafés operate in the United States, Canada, and the Middle East. Additional information can be found at www.nestlecafe.com.

     Media contact:
     Meghan Searles Gardner
     Edgeware Analytics
     Email Contact
     857-222-2864
      
     Mark Tipsword
     Nestle Toll House Café
     Email Contact
     214-281-8071