ANDOVER, MA--(MARKET WIRE)--Oct 27, 2008 -- Pixtronix, Inc., a private venture-backed developer of innovative multimedia display technologies, today introduced the PerfectLight(TM) Display, the industry's first flat panel display to deliver both ultra-low power consumption and exceptional image quality. With PerfectLight, Pixtronix realizes a 75% power reduction over traditional LCD displays, while reaching new heights in color gamut, color depth and view angle.

PerfectLight(TM) -- The Perfect Display for Today's Multimedia Lifestyle

As rich multimedia applications become mainstream, consumers are spending more time than ever using their mobile devices for email, navigation and video. This multimedia lifestyle has dramatic implications for manufacturers of electronic devices, who require larger, brighter displays with better image quality and reduced power consumption. While traditional display technologies are unable to meet these requirements, the PerfectLight Display gives the best multimedia experience possible, while providing device manufacturers with the most power efficient display in the industry.

"As consumers do more with mobile multimedia, they're demanding better image quality displays that don't drain the battery dry," said Tony Zona, CEO of Pixtronix. "Until now, high quality multimedia has come at the expense of excessive power consumption; Pixtronix changes that with the introduction of the PerfectLight Display."

Performance Demonstrated at FPD International

Pixtronix is demonstrating the PerfectLight Display at FPD International, the comprehensive exhibition and forum on flat panel displays, October 29 - 31 in Yokohama, Japan. Pixtronix is demonstrating:

 
--  Exceptional Image Quality -- Full speed video with 24-bit color depth,
    105% NTSC color gamut, high contrast ratio, and wide view angles

--  Ultra-Low Power Consumption -- 75% power reduction of LCD displays

--  Programmability -- Simultaneously optimized image quality and power
    consumption enabling additional power savings for any application on any
    device

To experience the PerfectLight Displays at FPD International, visit Pixtronix at Booth #4703.

Digital Micro Shutter(TM) Technology -- Driving the PerfectLight Display

At the heart of the PerfectLight Display, Pixtronix Digital Micro Shutter (DMS(TM)) technology applies breakthrough innovation utilizing existing display infrastructure. Through the integration of MEMS and TFTs, DMS brings critical differentiation while leveraging TFT-LCD manufacturing equipment, processes and materials.

 
--  Digital MEMS Shutters -- Drive high speed, low power light modulation
    with proven durability

--  Digital TFT Backplane -- Delivers low power consumption with high
    reliability, all-digital circuitry

--  High Efficiency Field Sequential Color -- Achieves deep, rich colors
    with no image artifacts

--  Optimized Module Architecture -- Eliminates need for liquid crystals,
    color filters and polarizers

About Pixtronix, Inc.

Headquartered in Andover, Massachusetts and led by experts in the fields of displays, optics and MEMS, the Pixtronix mission is to develop and market the perfect display for today's multimedia lifestyle. Our PerfectLight Displays combine the world's highest optical performance with the lowest power consumption and are designed to scale from mobile devices to desktop displays through HD televisions. For more information, visit www.pixtronix.com.

© 2008 Pixtronix, Inc. Pixtronix, PerfectLight, Digital Micro Shutter and DMS are trademarks of Pixtronix, Inc. All other trademarks and registered trademarks are property of their respective owners.

     Media Contact:
     Mark Halfman
     Pixtronix, Inc.
     (978) 289-1414
     mhalfman@pixtronix.com