ATLANTA, GA--(MARKET WIRE)--Oct 22, 2008 -- "The demand for easy-to-use, secure file transfer has grown from quiet rumblings to loud demands as organizations face pressures on many fronts," -- so says a new report from Aberdeen, a Harte-Hanks Company (HHS - News). Sponsored in part by secure eBusiness authority nuBridges, the research study --"Secure/Managed File Transfer: Why Best-in-Class Companies are Saying it's a 'Must Have'" -- examines why the demand for secure/managed file transfer is growing exponentially across industries. For a limited time, the report is available as complimentary download from nuBridges through November 28, 2008.

"The demand for secure, managed file transfer is exploding," said Carol Baroudi, senior research analyst for Aberdeen Group. "So many different pressures are all pointing in one direction. New functionality for both traditionally scheduled file transfers and ad hoc file transfers is changing business process and saving organizations money."

According to the study, the reasons for this intense interest in secure, managed file transfer technology are many and affect numerous industries. These range from stringent data privacy legislation to the need to "exchange gigantic files containing everything from media content, check images, health care records, design graphics, weather data, and more," "to green initiatives that replace fuel-guzzling courier services to transport physical digital media and paper with electronic transfers."

"This research study supports what we've been seeing recently with the demand for our nuBridges Exchange managed file transfer and B2B integration," said Kim Addington, chief marketing officer for nuBridges. "Many organizations have pockets of file transfer activity all over the place. Security concerns are prompting them to shine a light on it and seek a centralized infrastructure that prevents data leaks, authenticates participants, properly secures authorized exchanges in transit, assures delivery and offers centralized visibility and logging. We're seeing a new generation of investment in file transfer technologies."

"We're excited to be sponsoring this research during a time of technology transition for our customers," Addington commented.

To download a complimentary copy of the report from nuBridges, click here http://www.aberdeen.com/link/sponsor.asp?spid=30410816&cid=5468. The offer expires November 28, 2008. After that, the cost of the report is $399 and can be obtained directly from Aberdeen Group.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

About nuBridges

nuBridges is a leading provider of software and managed services to protect sensitive data at rest and in transit, and to transfer data internally or externally with end-to-end security, control and visibility. nuBridges encryption, key management, managed file transfer and B2B integration solutions are used to comply with security mandates and to digitally integrate business processes among enterprises, systems, applications and people. Over 3,000 customers depend on nuBridges secure eBusiness solutions to encrypt millions of credit cards, exchange billions of dollars in B2B transactions and enable countless business-critical file transfers, including Wal-Mart, Amazon.com, Timberland, American Eagle Outfitters, Belk, Bon Ton, John Deere, Wachovia, Sun Trust, AIG, CheckFree, Bank of America and Verizon. nuBridges is headquartered in Atlanta, Georgia, USA. More information is available at www.nubridges.com.

     Kathy Cabrera
     Carabiner Communications
     678-644-4122
     kcabrera@carabinerpr.com