BOERNE, TX--(MARKET WIRE)--Oct 16, 2008 -- The Tootie Pie Company, Inc. (OTC BB:TOOT.OB - News), a premium baker and seller of high-quality, handmade pies, is pleased to announce that their pies will be available starting this Friday at HEB's newest San Antonio location, Alon Market, located at 8503 NW Military Hwy. Friday marks the Grand Opening for the store and Tootie Pies will be featured in the frozen section with samples being served to customers for the entire afternoon.

Based in San Antonio, Texas, HEB is one of the largest independent grocery chains in the United States. With hundreds of stores in more than 150 communities in Texas, HEB serves millions of customers in Texas and Mexico.

"This is another important San Antonio outlet for Tootie Pies and timing couldn't be better for Thanksgiving and the holiday season. HEB Central Market began to carry our pies last year in their eight stores across Texas and it has gone incredibly well. We expect Alon Market to match these same great results with the pies, especially with their location in our large San Antonio customer base. We now have two convenient San Antonio locations for our customers with Central Market in Alamo Heights and Alon Market on the north side," said Don Merrill, President & CEO, the Tootie Pie Company, Inc.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. Tootie Pie Company, Inc. is a publicly traded company whose stock is traded on the NASDAQ OTC market under the symbol: "TOOT." For additional information, or to receive emails from us, please visit us at: www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

     Contact:
     Jeff Bailey
     VP of Corporate Development
     210.237.4751
     Jeff.Bailey@tootiepieco.com