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Get a Deep Insight Into The Kids and Tweens Market in the U.S., 9th Edition LONDON, UNITED KINGDOM--(MARKET WIRE)--Oct 9, 2008 -- Reportlinker.com announces that a new market research report
related to the Consumer trends industry is available in
its catalogue. The Kids and Tweens Market in the U.S., 9th Edition http://www.reportlinker.com/p096418/The-Kids-and-Tweens-Market-in-the-US-9th-Edition.html This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today's kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to watching video on their PCs and downloading music on their mobile phones. They shift effortlessly from playing with traditional toys and dolls in the physical world to creating avatars they can use to live and play in virtual worlds. Using data from the Simmons Kids National Consumer Survey, the report contains practical guidance to marketers tasked with developing responsible and profitable strategies to connect with kids who are faced with intensifying competition for their attention from an increasingly wide range of media. The report begins with a chapter identifying trends driving the kids and tweens market and highlighting opportunities for marketers. The report continues with a market overview that includes a profile of the kids population and an assessment of the size and growth of the market. The next section of the report includes chapters on how kids and tweens spend their leisure time. One chapter on the social world of kids and tweens analyzes their relationships with family and friends, while another chapter shows how kids use computers and the Internet. The next chapter provides a detailed view of the leisure and entertainment choices of kids and tweens, including consumer electronics, toys and games and going out to the movies and to restaurants. Another chapter discusses the media usage habits of kids and includes an in-depth assessment of magazine readership, television viewing, radio listening and new media usage. The next section of the report includes chapters on where kids get their money and how they spend it. It includes a detailed analysis of the sources of kids' income and an in-depth look where kids shop and what they buy. The final section of the report highlights emerging trends in the kids and tweens market. One chapter evaluates the market impact of the growing influence of multicultural kids, who are expected to make up 46% of the population of 3- to 11-year-olds in 2015. Another chapter assesses the significance of the growing interest of parents and kids in going green by turning to eco-friendly products and healthy foods. Chapter 1 Executive Summary Introduction Background Overview of Report Scope and Methodology Scope of Report Methodology Trends and Opportunities Digital Media Transform Kids Market Some See Beginning of the End for Kids TV Virtual Worlds Attract More Kids Marketers Capitalize on Virtual Worlds Major Marketers Start to Self-Regulate Advertising to Kids Cause-Related Marketing Appeals to Philanthropic Impulses of Kids Marketers Acknowledge Ongoing Changes in Relationship between Kids and Parents Nostalgia Fuels Revival of Older Brands in Kids Market Kids Create Growth Opportunities for Consumer Electronics Industry Cellphones Projected to Take Off in Kids Market Parental Demands for Healthy Foods and Eco-Friendly Products Generate Opportunities Market Overview Kids and Tweens Population Holds at 36 Million Kids Population Expected to Be 4% Larger in 2012 Kids' Income Tops $19 Billion Family Spending on Kids Serves as Another Market Metric The Social World of Kids and Tweens Most Kids Live with Two Parents More Kids Have Stay-at-Home Parent Number of Latchkey Kids Declines Most 3- and 4-Year-Olds Are in School Girls More Likely to Want to Work Hard in School Friends Matter Most Kids Are Altruistic Tween Girls More Likely to Stay in Touch Online Cellphone Use More Common among Kids Technology in the Life of Kids and Tweens Most Kids Are Computer-Savvy More than One in Five Tweens Has Computer in Room Heavy Internet Users Remain Scarce among Kids Tweens Use Internet to Play Online Games, Stay in Touch with Friends and Listen to Music Leisure and Entertainment Choices of Kids and Tweens Sports Important to Both Boys and Girls Many Kids Active in Organized Groups Tween Girls Most Likely to Own Consumer Electronics Many Kids Pass Time Watching Videos Tweens Mimic Music Preferences of Older Counterparts Playing Games Most Popular Activity on Consumer Electronic Devices Boys More Likely to Depend on Video Games for Entertainment Many Boys Cautious about Buying New Games Kids Still Want Old-Fashioned Toys Boys Lose Interest in Action Figures, Girls Stay Involved with Dolls Books Remain Popular TV Commercials Drive Kids' Movie Choices Fast Food Continues to Attract Kids Kids and Tweens and the Media Tween Girls Top Magazine Readers Younger Kids More Likely to Love TV TV Time Peaks on Saturday Cartoons Get Nod from Kids Most Kids Know How to Use VCRs TV Ads Have More Impact on Boys than on Girls Kids Devote Less Time to Radio than TV Kids TV Continues to Migrate to the Internet Many Kids Watch Online Video Mobile Media Begin to Attract Tweens Financial Profile of Kids and Tweens Families with Children Have Above-Average Household Income One in Four Kids Lives in Household with Income of $100,000 or More Tweens Start to Earn Money from Outside Jobs Doing Chores Important Role for Kids Tweens Generate More Income Spending Patterns of Kids and Tweens Toys Top Buying Choice for Most Kids Moms Most Likely to Be the Ones Who Buy Toys for Kids Study Shows Mothers Spend Most on Clothes and Entertainment Tween Girls More Likely to Get What They Want from Parents Kids Have Major Impact on Family Vacation Choices Many Kids Make Online Purchases Most Kids Devote Money to Charitable Causes Fashion Piques Interest of Tween Girls Levis and Old Navy Most Popular Brands of Jeans Getting Ready for the Multicultural Majority in the Kids and Tweens Market Multicultural Kids Population Will Continue to Grow Rapidly Hispanics Will Drive Kids Population Growth through 2015 Multicultural Kids More Likely to Live in Lower-Income Households Multicultural Kids More Likely to Buy Clothes Multicultural Kids Stay Closer to Fashion Trends Multicultural Kids Pick Different Brands of Jeans and Sneakers African American Kids More Drawn to TV Non-Hispanic White Kids Less Likely to Watch a Lot of TV Radio More Important to Multicultural Kids Soccer and Basketball More Popular Nearly All Kids Read Books Hispanic Kids Lag in Computer and Internet Use Multicultural Kids Prefer Hip-Hop and R&B Black Kids Most Likely to Go to Movies Often Kids and Tweens Going Green Today's Kids Environmentally Conscious Younger Kids More Likely to Nag Parents to Buy Green Products Parents Buying Recycled Products Are More Affluent Eco-Friendly Products and Green Marketing Initiatives Gain in Kids Market Toymakers in Tune with Eco Awareness Eco-Friendly Fashions Gain in Popularity Growth in Child Obesity May Have Hit Plateau Companies Promote Healthy Eating for Kids Section 1 Overview Chapter 2 Trends and Opportunities Strategic Trends Digital Media Transform Kids Market Some See Beginning of the End for Kids TV Virtual Worlds Attract More Kids Marketers Capitalize on Virtual Worlds Major Marketers Start to Self-Regulate Advertising to Kids Study Indicates Creative Marketing Can Foster Healthy Eating Moms Want Promotions Targeted at Them Rather than Kids Cause-Related Marketing Appeals to Philanthropic Impulses of Kids Marketers Acknowledge Ongoing Changes in Relationship between Kids and Parents Nostalgia Fuels Revival of Older Brands in Kids Market Travel Industry Courts Kids and Their Families Customization Key to Reaching Digital Generation Kids Market Not Monolithic Market Opportunities Kids Create Growth Opportunities for Consumer Electronics Industry Table 2-1: Selected Opportunities Related to Ownership of Consumer Electronics by 6- to11-Year-Olds by Age Group Cellphones Projected to Take Off in Kids Market Traditional Media Still Important for Advertisers Table 2-2: Selected Opportunities Related to Media Usage by 6- to 11-Year-Olds by Gender and Age Group Parental Demands for Healthy Foods and Eco-Friendly Products Generate Opportunities Untapped Potential in Kids' Entertainment Choices Table 2-3: Selected Opportunities Related to Entertainment Choices of 6- to 11-Year-Olds Opportunities Abound in Marketing to Kids Who "Get What They Want" Table 2-4: Selected Opportunities Related to 6- to 11-Year-Olds Who "Get What They Want Most/Some of the Time" Nearly 3 Million Kids Aspire to Buy Jeans at Gap, While 3.4 Million Want Nike Sneakers Table 2-5: Jeans and Sneakers Brands 6- to 11-Year-Old Boys Would Like to Own Table 2-6: Jeans and Sneakers Brands 6- to 11-Year-Old Girls Would Like to Own Kids Continue to Create Wide Range of Opportunities Table 2-7: Selected Opportunities Related to Leisure Activities of 6- to 11-Year-Old Boys Table 2-8: Selected Opportunities Related to Leisure Activities of 6- to 11-Year-Old Girls Table 2-9: Selected Opportunities Related to Toy Ownership by 6- to 11-Year-Old Boys Table 2-10: Selected Opportunities Related to Toy Ownership by 6- to 11-Year-Old Girls Table 2-11: Selected Opportunities Related to Ownership of Dolls by 6- to 11-Year-Old Girls by Brand of Doll Chapter 3 Market Overview Profile of the Kids Population Kids and Tweens Population Holds at 36 Million Table 3-1: Size of Kids Population by Single Year of Age, 2006 Kids Will Remain Stable Part of Population Table 3-2: 0- to 14-Year-Olds as Percent of Total U.S. Population, 1950-2006 Table 3-3: Selected Age Groups as Percent of Total Population, 2006, 2010 and 2015 Kids Population Expected to Be 4% Larger in 2012 Table 3-4: Projected Growth in the Kids Population by Age Group, 2007 vs. 2012 Pacific Region Has Most Kids Table 3-5: Place of Residence of Households with 6- to 11-Year-Olds More Boys than Girls in Kids Population Table 3-6: Percent of Males and Females by Selected Age Groups, 2006 Kids Are Disproportionately Multicultural Table 3-7: Population of 3- to 11-Year-Olds by Race and Hispanic Origin, 2006 Table 3-8: Non-Hispanic Whites and Multicultural Population Groups as Percent of U.S. Population by Age Group, 2006 Table 3-9: Race and Hispanic Origin of 3- to 11-Year-Olds by Age Group, 2006 Aggregate Income of Kids and Tweens Kids Have Multiple Income Sources Kids' Income Tops $19 Billion Table 3-10: Aggregate Income of 3- to 11-Year-Olds by Age Group, 2007 Table 3-11: Projected Growth in Buying Power of 3- to 11-Year-Olds, 2007-2012 Table 3-12: Projected Growth in Buying Power of 3- to 5-Year-Olds, 2007-2012 Table 3-13: Projected Growth in Buying Power of 6- to 8-Year-Olds, 2007-2012 Table 3-14: Projected Growth in Buying Power of 9- to 11-Year-Olds, 2007-2012 Table 3-15: Growth in Aggregate Income of 3- to 11-Year-Olds by Age Group, 2007-2012 Family Expenditures on Kids and Tweens Family Spending on Kids Serves as Another Market Metric Parents Spend $123 Billion on Food, Clothing and Other Important Consumer Items Table 3-16: Annual Family Expenditures on Food, Clothing, Personal-Care Items, Entertainment and Reading Materials for 3- to 11-Year-Olds, by Percent of Total for Each Age Group, 2007 Table 3-17: Aggregate Annual Family Expenditures on Food, Clothing, Personal-Care Items, Entertainment and Reading Materials for 3- to 11-Year-Olds by Age Group, 2007 Parents Spend $65 Billion on Food for Kids Table 3-18: Aggregate Annual Family Expenditures on Food for 3- to 11-Year-Olds by Age Group, 2007 Kids Clothing Costs Parents $16 Billion Table 3-19: Aggregate Annual Family Expenditures on Clothing for 3- to 11-Year-Olds by Age Group, 2007 Personal-Care, Entertainment and Reading Materials Generate $42 Billion in Parental Spending Table 3-20: Aggregate Annual Family Expenditures on Personal-Care Items, Entertainment and Reading Materials for 3- to 11-Year-Olds by Age Group, 2007 Expenditures Will Total $138 Billion in 2012 Table 3-21: Projected Growth in Family Expenditures on 3- to 11-Year-Olds for Selected Consumer Products, 2007-2012 Table 3-22: Projected Growth in Family Expenditures on 3- to 5-Year-Olds for Selected Consumer Products, 2007-2012 Table 3-23: Projected Growth in Family Expenditures on 6- to 8-Year-Olds for Selected Consumer Products, 2007-2012 Table 3-24: Projected Growth in Family Expenditures on 9- to 11-Year-Olds for Selected Consumer Products, 2007-2012 Section 2 How Kids and Tweens Spend Time Chapter 4 The Social World of Kids and Tweens Family Environment Most Kids Live with Two Parents Figure 4-1: Percent of Children under 18 Living with Both Parents, Selected Years 1970-2006 Table 4-1: Key Characteristics of Family Environment of 3- to 11-Year-Olds, 2006 Table 4-2: Living Arrangements of 3- to 11-Year-Olds by Race and Hispanic Origin, 2006 Only Children Are Rare Table 4-3: Number of Children in Households with 6- to 11-Year-Olds More Kids Have Stay-at-Home Parent Table 4-4: Children under 15 in Married-Couple Families with Stay-at-Home Parents, 1994-2006 Number of Latchkey Kids Declines Figure 4-2: Percent of 9- to 11-Year-Olds in Self-Care after School, 1995-2005 Kids and Tweens at School School Enrollment Patterns Analyzed Table 4-5: Grade of Enrollment of 3- to 11-Year-Olds by Single Year of Age, October 2006 Most 3- and 4-Year-Olds Are in School Figure 4-3: Percent of 3- and 4-Year-Olds Enrolled in School, 1965-2006 Girls Want to Work Hard in School Table 4-6: Attitudes toward School of 6- to 11-Year-Olds by Gender and Age Group Kids and Tweens and Their Friends Friends Matter Table 4-7: Attitudes toward Friends of 6- to 11-Year-Olds by Gender and Age Group Most Kids Are Altruistic Table 4-8: Attitudes toward Helping Others of 6- to 11-Year-Olds by Gender and Age Group Tween Girls More Likely to Stay in Touch Online Table 4-9: Socializing on the Internet by 6- to 11-Year-Olds by Gender and Age Group Chapter 4 The Social World of Kids and Tweens (Cont.) Use of Instant Messaging Jumps at Age 10 Figure 4-4: Percent of 6- to 11-Year-Olds Who Instant Message by Single Year of Age Cellphone Use More Common among Kids Kids Use Cellphones to Stay in Touch with Friends Chapter 5 Technology in the Life of Kids and Tweens Use of Computers Most Kids Are Computer-Savvy Table 5-1: Use of Computers by 6- to 11-Year-Olds by Gender and Age Group More than One in Five Tweens Has Computer in Room Figure 5-1: Percent of 6- to 11-Year-Olds with Computer in Room by Gender and Age Group Access to Computers Tied to Affluence Figure 5-2: Percent of 6- to 11-Year-Olds with Computer in Room by Household Income Kids and the Internet Heavy Internet Users Remain Scarce among Kids Table 5-2: Where 6- to 11-Year-Olds Use the Internet by Gender and Age Group Table 5-3: Amount of Time Spent on Internet by 6- to 11-Year-Olds in Past Week by Gender and Age Group Tweens Use Internet to Play Online Games, Stay in Touch with Friends and Listen to Music Figure 5-3: Favorite Online Activities of 6- to 11-Year-Olds Table 5-4: Online Activities of 6- to 11-Year-Olds by Gender and Age Group Visiting Websites Key Online Activity for Older Kids Figure 5-4: Percent of 6- to 11-Year-Olds Visiting Favorite Websites When Online by Gender and Age Group Most Popular Websites Listed Table 5-5: Websites Used in Last Month by 6- to11-Year-Old Boys by Age Group Table 5-6: Websites Used in Last Month by 6- to11-Year-Old Girls by Age Group Chapter 6 Leisure and Entertainment Choices of Kids and Tweens Overview of Sports and Hobbies Painting and Drawing Most Popular Pastimes for Kids Table 6-1: Hobbies and Activities of 6- to 11-Year-Old Boys by Age Group Table 6-2: Hobbies and Activities of 6- to 11-Year-Old Girls by Age Group Boys Collect Cards Figure 6-1: Percent of 6- to 11-Year-Olds Collecting Cards by Gender and Age Group Table 6-3: Type of Cards Collected by 6- to11-Year-Old Boys by Age Group Sports Important to Both Boys and Girls Table 6-4: Sports Played in Last Year by 6- to11-Year-Old Boys by Age Group Table 6-5: Sports Played in Last Year by 6- to11-Year-Old Girls by Age Group Many Kids Active in Organized Groups Table 6-6: Memberships of 6- to 11-Year-Olds by Gender and Age Group Summer Camp a Popular Activity Table 6-7: Attendance at Summer Camp by 6- to 11-Year-Olds by Gender and Age Group Kids and Tweens and Consumer Electronics Tween Girls Most Likely to Own Consumer Electronics Table 6-8: Ownership of Electronics Equipment by 6- to 11-Year-Old Boys by Age Group Table 6-9: Ownership of Electronics Equipment by 6- to 11-Year-Old Girls by Age Group Figure 6-2: Percent of 9- to 11-Year-Olds Owning an MP3 Player by Gender and Age Group Many Kids Pass Time Watching Videos Table 6-10: Use of VCRs to View Rented or Borrowed Videotapes by 6- to 11-Year-Olds by Gender and Age Group Tween Girls Most Likely to Know the Top Ten Hits Table 6-11: Attitudes toward Music of 6- to 11-Year-Olds by Gender and Age Group Discount Stores Most Popular Source of CDs Table 6-12: Purchase of CDs and Cassette Tapes by 6- to 11-Year-Olds by Gender and Age Group Tweens Mimic Music Preferences of Older Counterparts Table 6-13: Type of CDs Owned by 6- to 11-Year-Old Boys by Age Group Table 6-14: Type of CDs Owned by 6- to 11-Year-Old Girls by Age Group Most Tween Girls Own a Camera Table 6-15: Ownership of Cameras by 6- to 11-Year-Olds by Gender and Age Group Playing Video Games Playing Games Most Popular Activity on Consumer Electronic Devices Boys More Likely to Depend on Video Games for Entertainment Table 6-16: Attitudes toward Video Games of 6- to 11-Year-Olds by Gender and Age Group Many Boys Cautious about Buying New Games Table 6-17: Purchase of Video Games by 6- to 11-Year-Olds by Gender and Age Group Playstation Gets Nod from Older Boys Table 6-18: Video Game Brands Owned or Played by 6- to 11-Year-Olds by Gender and Age Group Action/Adventure Most Popular Game Category Table 6-19: Type of Video Games Played by 6- to 11-Year-Old Boys by Age Group Table 6-20: Type of Video Games Played by 6- to 11-Year-Old Girls by Age Group Toys and Games Kids Still Want Old-Fashioned Toys Table 6-21: Toys Owned/Used by 6- to 11-Year-Old Boys by Age Group Table 6-22: Toys Owned/Used by 6- to 11-Year-Old Girls by Age Group Table 6-23: Use of Board Games by 6- to 11-Year-Olds by Gender and Age Group Boys Lose Interest in Action Figures, Girls Stay Involved with Dolls Figure 6-3: Percent of 6- to 11-Year-Old Girls Owning Dolls by Single Year of Age Figure 6-4: Percent of 6- to 11-Year-Old Boys Owning Action Figures by Single Year of Age Barbie and Bratz Dolls Lead the Pack Table 6-24: Kind of Dolls Owned by 6- to 11-Year-Old Girls by Age Group Reading Books Books Remain Popular Figure 6-5: Percent of 6- to 11-Year-Olds Reading Books by Gender and Age Group Adventure Books at the Top of Kids' Reading List Table 6-25: Type of Books 6- to 11-Year-Old Boys Read Most Often by Age Group Table 6-26: Type of Books 6- to 11-Year-Old Girls Read Most Often by Age Group Comic Books Remain Popular Figure 6-6: Percent of 6- to 11-Year-Olds Reading Comic Books by Gender and Age Group Going Out Movies Nearly Universally Popular Table 6-27: Movie Attendance of 6- to 11-Year-Olds by Gender and Age Group Many Kids Like to See Movies Right After They Open Figure 6-7: Percent of 6- to 11-Year-Olds Who See Movies Right After They Open by Gender and Age Group TV Commercials Drive Kids' Movie Choices Table 6-28: Reasons 6- to 11-Year-Olds See a Movie by Gender and Age Group Fast Food Continues to Attract Kids Table 6-29: Attendance at Fast Food Restaurants by 6- to 11-Year-Olds by Gender and Age Group Table 6-30: Reasons 6- to 11-Year-Olds Pick a Fast Food Restaurant by Gender and Age Group McDonald's Outstrips Competitors Table 6-31: Favorite Fast Food Restaurants of 6- to 11-Year-Olds by Gender Family-Style Restaurants Also Popular Table 6-32: Attendance at Family-Style Restaurants by 6- to 11-Year-Olds by Gender and Age Group Chuck E. Cheese's Most Popular Family-Style Restaurant Table 6-33: Favorite Family Restaurants of 6- to11-Year-Olds by Gender Chapter 7 Kids and Tweens and the Media Use of Print Media Most Kids Read Sunday Comics Table 7-1: Readership of Sunday Newspapers by 6- to 11-Year-Olds by Gender and Age Group Tween Girls Top Magazine Readers Table 7-2: Magazines Popular with 6- to 11-Year-Old Boys by Age Group Table 7-3: Magazines Popular with 6- to 11-Year-Old Girls by Age Group Television Younger Kids More Likely to Love TV Figure 7-1: Percent of 6- to 11-Year-Old Boys and Girls Who "Love Watching Television" by Age Group Watching TV a Social Occasion for Many Kids Figure 7-2: Percent of 6- to 11-Year-Old Boys and Girls Who Agree "TV Is More Fun with Friends" Many Kids Want More from Television Table 7-4: Attitudes toward Television of 6- to 11-Year-Olds by Gender and Age Group TV Time Peaks on Saturday Table 7-5: Number of Hours Spent Watching Television by 6- to 11-Year-Olds by Gender and Age Group ABC Most Popular Broadcast Network Table 7-6: Broadcast Network Net Audience of 6- to 11-Year-Olds by Gender and Age Group Disney Channel and Nickelodeon Top Cable TV Choices for Kids Table 7-7: Cable TV Services Watched in Last Week by 6- to 11-Year-Old Boys by Age Group Table 7-8: Cable TV Services Watched in Last Week by 6- to 11-Year-Old Girls by Age Group Cartoons Get Nod from Kids Table 7-9: TV Show Types Frequently Viewed by 6- to 11 Year-Old Boys by Age Group Table 7-10: TV Show Types Frequently Viewed by 6- to 11-Year-Old Girls by Age Group Most Kids Know How to Use VCRs Table 7-11: Use of VCRs by 6- to 11-Year-Olds by Gender and Age Group TV Ads Have More Impact on Boys than on Girls Table 7-12: Impact of Advertising on 6- to 11-Year-Olds by Gender and Age Group Radio Kids Devote Less Time to Radio than TV Table 7-13: Daily Radio Listening by 6- to 11-Year-Olds by Gender and Age Group Kids Most Likely to Listen to Contemporary Hit Radio Table 7-14: Radio Formats Most Listened to by 6- to 11-Year-Old Boys by Age Group Table 7-15: Radio Formats Most Listened to by 6- to 11-Year-Old Girls by Age Group Digital Media Kids TV Continues to Migrate to the Internet Table 7-16: Websites Visited Most Frequently by 6- to 11-Year-Olds in Last 30 Days Many Kids Watch Online Video Mobile Media Begin to Attract Tweens Section 3 How Kids and Tweens Spend Money Chapter 8 Financial Profile of Kids and Tweens Family Finances Families with Children Have Above-Average Household Income Figure 8-1: Average Household Income in 2006, All Households vs. Families with Children One in Four Kids Lives in Household with Income of $100,000 or More Table 8-1: Household Income of Households with 6- to 11-Year-Olds Kids and Money Savers Outnumber Spenders Table 8-2: Attitudes toward Money of 6- to 11-Year-Olds by Gender and Age Group Tweens Start to Earn Money from Outside Jobs Table 8-3: Sources of Income of 6- to 11-Year-Olds by Gender and Age Group Doing Chores Important Role for Kids Table 8-4: Household Chores Performed Most Often by 6- to 11-Year-Olds by Gender and Age Group Affluent Kids Do More around the House Table 8-5: Sources of Income of 6- to 11-Year-Olds by Level of Household Income Table 8-6: Household Chores Performed Most Often by 6- to 11-Year-Olds by Level of Household Income Tweens Generate More Income Table 8-7: Income Levels of 6- to 11-Year-Olds by Gender and Age Group Table 8-8: Income Levels of 6- to 11-Year-Olds by Level of Household Income Chapter 9 Spending Patterns of Kids and Tweens How Kids and Tweens Spend Money Tween Girls Shop for Groceries Table 9-1: Frequency of Grocery Shopping by 6- to 11-Year-Olds by Gender and Age Group Gender Differences Seen in Kids' Shopping Preferences Table 9-2: Favorite Stores of 6- to 11-Year-Old Boys by Age Group Table 9-3: Favorite Stores of 6- to 11-Year-Old Girls by Age Group Toys Top Buying Choice for Most Kids Table 9-4: How 6- to 11-Year-Old Boys Spend Allowances/Earnings/ Other Money Received by Age Group Table 9-5: How 6- to 11-Year-Old Girls Spend Allowances/Earnings/ Other Money Received by Age Group Moms Most Likely to Be the Ones Who Buy Toys for Kids Table 9-6: Who Buys Toys for 6- to 11-Year-Olds by Gender and Age Group Study Shows Mothers Spend Most on Clothes and Entertainment Tween Girls More Likely to Get What They Want from Parents Figure 9-1: Percent of 6- to 11-Year-Olds Who "Get What They Want Most/Some of the Time" by Gender and Age Group Table 9-7: Percent of 6- to 11-Year-Olds Who "Get What They Want Most or Some of the Time" by Product Category and Gender and Age Group Figure 9-2: Percent of 6- to 11-Year-Olds Who "Get What They Want Most/Some of the Time" by Purchase Category Kids Have Major Impact on Family Vacation Choices Table 9-8: Impact of 6- to 11-Year-Olds on Family Vacation Decisions by Gender and Age Group Most Families Book Travel Online Many Kids Make Online Purchases Most Kids Devote Money to Charitable Causes Table 9-9: Charitable Contributions by 6- to 11-Year-Olds by Gender and Age Group Kids and Fashion Fashion Piques Interest of Tween Girls Table 9-10: Attitudes toward Fashion of 6- to 11-Year-Olds by Gender and Age Group Levis and Old Navy Most Popular Brands of Jeans Table 9-11: Jean Brands Owned by 6- to 11-Year-Old Boys by Age Group Table 9-12: Jeans Brands Owned by 6- to 11-Year-Old Girls by Age Group Girls Would Rather Own Jeans from Gap Table 9-13: Jeans Brands 6- to 11-Year-Old Girls Would Like to Own by Age Group Nike and Skechers Top Choice of Sneaker Brands Table 9-14: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Boys Own by Age Group Table 9-15: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Boys Would Like to Own by Age Group Table 9-16: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Girls Own by Age Group Table 9-17: Sneaker/Athletic Shoe Brands 6- to 11-Year-Old Girls Would Like to Own by Age Group Section 4 Emerging Consumer Trends Chapter 10 Getting Ready for the Multicultural Majority in the Kids and Tweens Market Population Growth Trends Multicultural Kids Population Will Continue to Grow Rapidly Figure 10-1: Percent of Multicultural and Non-Hispanic White 3- to 11-Year-Olds, 2006, 2010 and 2015 Hispanics Will Drive Kids Population Growth through 2015 Table 10-1: Growth of the Population of Kids under the Age of 15, Hispanics vs. Other Population Groups, 2010 vs. 2015 Table 10-2: Growth of the Population of Kids under the Age of 15, Multicultural Segment as Percent of Total Growth, 2010-2015 How Multicultural Kids Spend Money Multicultural Kids More Likely to Live in Lower-Income Households Table 10-3: Household Income of 6- to 11-Year-Olds by Race and Hispanic Origin Hispanic Kids Less Likely to Spend without Thinking Table 10-4: Attitudes toward Money of 6- to 11-Year-Olds by Race and Hispanic Origin Multicultural Kids Less Likely to Get Money for Chores Table 10-5: Financial Profile of 6- to 11-Year-Olds by Race and Hispanic Origin Multicultural Kids More Likely to Buy Clothes Table 10-6: Expenditures by 6- to 11-Year-Olds by Race and Hispanic Origin and Expenditure Category Choice of Stores Differs Table 10-7: Favorite Stores of 6- to11-Year-Olds, Multicultural vs Non-Hispanic White Multicultural Kids Stay Closer to Fashion Trends Figure 10-2: Percent of 6- to 11-Year-Olds Who Say They Keep Up with the Latest Fashions by Race and Hispanic Origin Multicultural Kids Pick Different Brands of Jeans and Sneakers Table 10-8: Jean Brands Owned by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Table 10-9: Sneaker/Athletic Shoe Brands Owned by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Media Usage African American Kids More Drawn to TV Table 10-10: Attitudes toward Television of 6- to 11-Year-Olds by Race and Hispanic Origin Non-Hispanic White Kids Less Likely to Watch a Lot of TV Table 10-11: Time Spent Viewing Television by 6- to 11-Year-Olds by Race and Hispanic Origin ABC Leads among All Kids Table 10-12: Broadcast Network Net Audience of 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Many Cable TV Selections Similar Table 10-13: Cable TV Outlets Watched in Past Week by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Radio More Important to Multicultural Kids Table 10-14: Radio Listening of 6- to 11-Year-Olds by Race and Hispanic Origin Leisure and Entertainment Choices Soccer and Basketball More Popular Table 10-15: Sports Played in Last Year by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Nearly All Kids Read Books Table 10-16: Selected Hobbies and Leisure Activities of 6- to 11-Year-Olds by Race and Hispanic Origin Hispanic Kids Lag in Computer and Internet Use Table 10-17: Use of Computers and the Internet by 6- to 11-Year-Olds by Race and Hispanic Origin TVs and VCRs More Likely in Rooms of Multicultural Kids Table 10-18: TV and Audio Equipment Owned by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Black Kids More Likely to Know the Top 10 Figure 10-2: Percent of 6- to 11-Year-Olds Who Say They Know the Top 10 Multicultural Kids Prefer Hip-Hop and R&B Table 10-19: Type of CDs Owned by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Playing Video Games African American Kids More Positive toward Video Games Table 10-20: Attitudes toward Video Games of 6- to 11-Year-Olds by Race and Hispanic Origin Table 10-21: Use of Video Games by 6- to 11-Year-Olds by Race and Hispanic Origin Action/Adventure Games Top Popularity List of All Kids Table 10-22: Type of Video Games Played by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Toys and Games Multicultural Kids Have Fewer Toys Table 10-23: Toys Owned/Used by 6- to 11-Year-Olds, Multicultural vs. Non-Hispanic White Bratz Dolls More Popular among African Americans Table 10-24: Dolls Owned by 6- to 11-Year-Olds by Race and Hispanic Origin Going Out Black Kids Most Likely to Go to Movies Often Table 10-25: Movie Attendance of 6- to 11-Year-Olds by Race and Hispanic Origin All Kids Like Fast Food Table 10-26: Attendance at Fast Food Restaurants by 6- to 11-Year-Olds by Race and Hispanic Origin Table 10-27: Attendance at Family-Style Restaurants by 6- to 11-Year-Olds by Race and Hispanic Origin Chapter 11 Kids and Tweens Going Green Eco-Friendly Trends in the Kids Market Today's Kids Environmentally Conscious Table 11-1: Attitudes toward the Environment of 6- to 11-Year-Olds by Gender and Age Group Younger Kids More Likely to Nag Parents to Buy Green Products Table 11-2: Demographic Profile of 6- to 11-Year-Olds Who Try to Make Parents Buy Green Products Parents Buying Recycled Products Are More Affluent Table 11-3: Demographic Profile of Parents of 3- to 11-Year-Olds Buying Recycled Paper Products Eco-Friendly Products and Green Marketing Initiatives Gain in Kids Market Unilever Searches for Greenest School Kids Toymakers in Tune with Eco-Awareness Barbie Says It's Eco-Friendly, but Not All Agree McDonald's Aligns with Conservation International to Educate and Inspire Kids Eco-Friendly Fashions Gain in Popularity Landscape Care Company Helps Kids Understand and Experience Nature Healthy Eating Most Parents Look for Healthy Foods for Tweens Hispanic and Asian Parents Seek Out Organic and Natural Foods Table 11-4: Attitudes of Parents of 3- to 11-Year-Olds toward Healthy Eating by Demographic Characteristic Growth in Child Obesity May Have Hit Plateau Fruit Becomes More Popular Snack for Kids Companies Promote Healthy Eating for Kids Kellogg Promotes Health and Wellness Premium Line of Water Debuts for Kids Warner Bros. and Safeway Support Healthy Eating Green Giant Makes Eating Vegetables More Fun Appendix Addresses of Selected Kids and Tweens Market Resources To order this report: The Kids and Tweens Market in the U.S., 9th Edition http://www.reportlinker.com/p096418/The-Kids-and-Tweens-Market-in-the-US-9th-Edition.html Contact: Contacts:
Reportlinker.com
Nicolas
US: (805) 652-2626 or Intl: +1-805-652-2626
Email: nbo@reportlinker.com
Source: Reportlinker.com
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