BOERNE, TX--(MARKET WIRE)--Oct 7, 2008 -- The Tootie Pie Company, Inc. (OTC BB:TOOT.OB - News), a premium baker and seller of high-quality, handmade pies, has announced the release of their second viral marketing video entitled "Nanny Cam." To view the second video in the series, visit howfarforatootiepie.com, an entertainment and content driven website that has been produced for the user's involvement and interaction.

"Our first video, 'Your Pie, My Pie,' was a hit with viewers and is making its way across cyber space. On the heels of this success, we are releasing 'Nanny Cam.' Keep your eye on the kids; they are hilarious," said Don Merrill, President & CEO.

"We hope that these videos, coupled with our offer to pay up to $1,000 in cash and merchandise, will inspire customers to create and send us their own 'Tootie Pie' videos. These videos, as well as some of the other features of the howfarforatootiepie.com site, are designed to increase consumer awareness for the 'Tootie' brand, while inviting folks to be a part of the fun," added Merrill.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. The Tootie Pie Company, Inc. is a public company whose stock is traded on the NASDAQ OTC markets under the symbol: "TOOT." For additional information, or to receive emails from us, please visit tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

     Contact:
     Jeff Bailey
     VP of Corporate Development
     210.237.4751
     Jeff.Bailey@tootiepieco.com