NEW YORK, NY and LONDON--(MARKET WIRE)--Oct 6, 2008 -- Muze Inc., the only independent provider of entertainment information products, media preview and discovery services, today announced the completion of its buyout of Muze Europe Ltd. Muze Europe provides media information on UK and European music, video/film and video game releases to companies to increase their sales of entertainment products and to attract and retain audiences to Internet destinations and mobile environments.

As a wholly owned subsidiary, Muze Europe will be able to offer its customers in the UK and continental Europe access to a much broader range of normalized metadata, expert editorial content and images in video/film, music, video games and books. Muze will continue to support all current Muze Europe entertainment information solutions and media preview services.

Over the coming months Muze Europe media information products will be integrated with the new Muze Media Information 2.0 suite of solutions. These integrated products will offer significant advantages in marketing and merchandising entertainment products, while enriching consumers' experience on internet destinations, social networking sites and within mobile applications. Integration of Muze Europe products with Muze Media Information 2.0 is planned to begin the second quarter of 2009.

"The buyout is a critical step toward better serving our customers worldwide by providing broader international coverage," says Janice P. Anderson, Chairman and Chief Executive Officer of Muze. "Expanding our international footprint will allow us to enter new markets, create new partnerships and continue to deliver new and innovative media information solutions that meet the needs of our global customers."

The new Muze Europe Media Information 2.0 products will offer greater breadth and depth of content with millions of new data elements, provide greater interoperability for faster and easier deployments, and will be optimized to deliver information to a variety of consumer devices including PCs, mobile phones and media servers. Some key new features of the forthcoming Muze Europe Media Information 2.0 will include:

 
--  Unified Database Structure - Provides a unique data architecture that
    is intuitive, adaptable, structurally compact, and optimized for storage.
    All Muze Europe Media Information 2.0 products will share similar data
    structures and present a consistent approach to data handling. This unified
    structure enables hyperlinking across media types and enhances cross media
    merchandising opportunities.
--  Unique Persistent ID System - Covering millions of entertainment
    products, our unique persistent ID system represents an industry-changing
    shift in how entertainment product data is organized.  Unique IDs are
    assigned to every actor, film/video, game, artist, album, etc. to creative
    full identity managed datasets.  These IDs enable businesses to select
    specific data attributes, create associations, and easily integrate Muze
    enriched content and data into third-party content management and commerce
    applications.
--  Expanded and Enhanced Descriptive Content and Data Relationships -
    Enables more efficient search and discovery. The addition of more than 36
    million new data elements and nearly 6 million ISRCs increases both the
    depth and breadth of Muze's entertainment product information, including
    metadata, rich descriptive information, and high-value editorial content.
--  More Timely Data Updates and Flexible Data Delivery Options - Daily
    incremental updates ensure the most current content available in the
    marketplace, and flexible delivery options include web services-ready XML
    feeds.

MuzeGames 2.0 has been in the U.S. market since August of 2007 and the company recently announced the general availability of MuzeMusic® 2.0 in the U.S. and has streamed more than 7.5 billion audio streams through its MuzeTunes 2.0 service. The MuzeVideo® 2.0 product and Muze Streaming Media 2.0 will launch this November and MuzeBooks® 2.0 in January 2009.

About Muze Inc.

Established in 1991, Muze provides solutions to businesses that enable search, discovery, sharing, and purchasing of entertainment products. Our media information products and our sample and discovery services provide the foundation for making all types of entertainment products available on-demand anywhere, anytime, and are used by hundreds of companies worldwide to develop audiences and customers. Our clients range from in-store and online retailers, portals, community sites, and auction sites, to consumer electronics manufacturers and mobile services providers, all of whom rely on Muze's rich entertainment content and digital sample services to support both physical and digital retail commerce. Clients include Yahoo!, eBay, Best Buy, hmv, Blockbuster, Overstock, iLike, Packet Video, Hot Topic, and many others. Muze is based in New York City with operations in North America and the United Kingdom. To learn more, please visit www.muze.com and www.muzeeurope.com.

     Muze PR, Media, and Analyst Relations
     Lee Ho
     (212) 824-0371
     lho@muze.com