MONTREAL, QUEBEC--(MARKET WIRE)--Oct 6, 2008 -- Editors note: A photo and videos are included with this press release.

Xtranormal, Inc. today announced the official launch of xtranormal.com, winner of a DEMOgod(TM) award at DEMO 08. Through its innovative web platform, Xtranormal makes movie-making a universally accessible and inherently social activity, by giving users with no animation experience or expertise the simple tools they need to make and distribute their own quality animated movies. Xtranormal's unique text-to-movie(TM) technology makes everyone a budding film writer, director and producer. Xtranormal animators gain world-wide reach, thanks to the platform's compatibility with email and online social networking platforms such as YouTube(TM), MySpace(TM) and Facebook(TM).

"As easily as adding smileys to instant messaging or chat, Xtranormal animators can bring the characters they create to life by simply dragging-and-dropping action icons directly into the scripts they write," explains Richard Szalwinski, CEO of Xtranormal, Inc. "Xtranormal distinguishes itself from all other consumer-facing animation packages, in that there are no timelines, time codes, or animation curves. Xtranormal keeps it simple with text and icons."

Xtranormal's unique 3D animation system harnesses proprietary artificial intelligence (AI) engines that convert user-generated text-based movie-scripts into animated shorts. Users direct character performance and cinematography by typing and dropping icons into dialog lines.

"The recognition Xtranormal received this year at DEMO 08 confirmed that we had a project that was worth getting excited about," states Mr. Szalwinski. "Xtranormal has developed an easy, quick and fun application that has no technical barriers to entry."

Beyond entertainment-based movie-making Xtranormal can be used for any of a number of communications activities ranging from making editorial cartoon shorts for blog posts, to sending personal messages and enhancing internal memos or posting customer service announcement.

http://www.xtranormal.com/

About Xtranormal, Inc.

Xtranormal, Inc. is a Montreal-based company founded in 2006 by Richard Szalwinski (founder of Discreet Logic and founding member of Softimage). Everyone watches movies. Xtranormal's mission is to bring movie-making to the people. Xtranormal, Inc. believes movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century. Its staff includes experts with 3D animation, web development, and engineering backgrounds. http://www.xtranormal.com/

YouTube(TM) is a trademark of Google Inc.

MySpace(TM) is a trademark of MySpace, Inc.

Facebook(TM) is a trademark of Facebook, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

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