NEW YORK, NY--(MARKET WIRE)--Oct 6, 2008 -- BrightLine iTV Marketing Specialists announced today the appointment of Phyllis Ehrlich to the newly created position of Senior Vice President of Business Development. Ehrlich will also be a member of BrightLine's senior management team and will be based in the company's New York City headquarters. A seasoned marketing executive with proven success creating and building brands through integrated multi-media partnerships, Ehrlich will utilize her experience and relationships with top consumer marketers to provide them with the unique interactive TV ad experiences that are BrightLine's specialty.

Source: BrightLine iTV
(click to enlarge) Phyllis Ehrlich, SVP of Business Development, BrightLine iTV ·  BL website

Most recently Ms. Ehrlich spent 11 years at Turner Broadcasting System, Inc., where she oversaw strategic ad sales promotions and marketing for cable television networks Cartoon Network and Adult Swim and their new media extensions. She created and executed award-winning integrated campaigns for leading advertisers, including Kellogg's, Honda, Johnson & Johnson, Lucas Arts, Frito-Lay, PlayStation, and Hasbro. Before that Ms. Ehrlich was an executive at The Walt Disney Company, where she served as editorial director of their kids' magazine division.

Ehrlich is an alumna of the prestigious Betsy Magness Leadership Institute program, a Women in Cable & Telecommunication's (WICT) executive development program that provides intensive, year-long training for senior-level women ready to take on significant leadership responsibilities. In addition, she is the recipient of numerous awards from the Promotions Marketing Association, Internet Advertising Competition, and KidPower Awards. Ehrlich is consistently involved in key industry committees and a frequent speaker at marketing conferences.

"Phyllis' demonstrated ability to deliver next-level television advertising solutions to top marketers is a powerful combination of skill, experience and leadership that reinforces and complements the strengths of our core team," said BrightLine's CEO Jacqueline Corbelli, to whom Ms. Ehrlich will report.

"I am pleased to be a member of BrightLine's leadership team and ready to take on the challenges that come with this new position," said Ms. Ehrlich. "BrightLine is transforming TV advertising into an active dialogue with viewers and I am excited about playing a meaningful role in the continued growth of this dynamic organization. I look forward to working with top marketers to create custom-designed interactive ad experiences on television that connect them with their consumers in a way they appreciate and honor."

About BrightLine:

BrightLine iTV Marketing Specialists is a design services and technology firm that creates and implements custom-designed interactive ad experiences on television. A sole provider in the marketplace, the company brings its unique viewer-centric interactive TV design expertise to companies of all types.

BrightLine is the market leader in transforming TV advertising into an interactive experience. The company's groundbreaking work in TV has been recognized for two consecutive years by the National Academy of Television Arts and Science, generating three Emmy nominations and an Emmy Award for Outstanding Achievement in Advanced Media Technology for Interactive Commercial Advertising Delivered Through Multi-Channel Digital Set Top Boxes. Most recently, BrightLine received two nominations and a double award win in the interactive television (iTV) category at the September 2008 Marketing and Interactive Excellence (MIXX) Awards. BrightLine was also named Ad Maker to Watch in 2007 by the Wall Street Journal.

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