NEW YORK, NY--(MARKET WIRE)--Oct 2, 2008 -- Fans of professional league sports are distinctive from one another, much like professional leagues themselves differ from one another. Fans of the National Hockey League follow this same idea by demonstrating characteristics unique from those of other sports fans such as NBA, MLB, NFL, and MLS fans.

According to Experian Consumer Research, NHL fans tend to have higher mean household income compared to fans of the NBA, MLB, NFL, and MLS. Other characteristics that set NHL fans apart from other sports fans are their age, technology preferences, and online activity.

NHL's fan base also tends to make more online purchases and is more focused on keeping up with the latest technology and gadgets compared to other professional league sports fans. This consumer segment's distinctive characteristics make them an important group to keep in mind when communicating your message to sports fans.

NHL fans' demographics, technology preferences, and online spending habits can be viewed in the free download.

Experian Consumer Research is the Voice of the American Consumer(TM) for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.

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