NADI, FIJI--(MARKET WIRE)--Sep 30, 2008 -- Digicel Pacific Ltd, the fastest-growing mobile telecommunications operator in the Pacific, today announced its launch in Fiji, its fifth market in the Pacific, further strengthening its footprint in the region.

Digicel has expanded quickly in the Pacific and the launch of Digicel Fiji follows launches in Samoa, Papua New Guinea, Tonga and Vanuatu.

With investment of US $70 million to date in Fiji, Digicel has built a state-of-the-art network and, for the first time ever, Digicel will provide Fijians with reliable nationwide coverage, superior 24/7 customer care, a wide range of state-of-the-art handsets, and first-to-market high-value services.

With over 95 percent coverage in Fiji, Digicel Pacific aims to create a seamless pan-Pacific network that facilitates affordable communications.

Digicel Pacific CEO Vanessa Slowey said, "Fiji is Digicel's twenty-eighth market launch worldwide, to date. The people of Fiji have put up with inadequate services for far too long -- Digicel Fiji will provide innovative and accessible telecommunications services that meet and exceed customer demand, and advance Fiji's mobile technology to an entirely new level."

Since receiving a license in Fiji in May 2008, Digicel has put together a highly trained and skilled workforce of more than 170 employees, as well as creating an estimated 10,000 additional jobs through its local dealerships and partners. The company has opened 14 modern flagship stores and has more than 25,000 top-up locations across the country. The company is led by Mr. John Delves, CEO of Digicel Fiji, who has over ten years of senior management experience in some of the UK and Ireland's largest FMCG companies Greencore and The Kerry Group and most recently was CEO of Digicel Vanuatu.

Digicel is offering several first-to-market services and value offerings, including per second billing, rollover minutes, international postpaid and prepaid roaming and bundled voice minutes with Blackberry -- coupled with the widest range of mobile handsets for both prepaid and postpaid customers, with prices starting as low as US $12. To celebrate Digicel's operations in Fiji, customers will receive a US $50 free talk and text credit as part of the launch offer.

Digicel is the proud sponsor of the World Cup champions, the Digicel Fiji 7s rugby team, since 2006. With rugby legend and Digicel Brand Ambassador, Waisale Serevi, coaching the team for the upcoming season, hopes are high that Fiji will retain its crown. Digicel also directly supports rugby development right across Fiji through sponsorship of the Digicel Cup, the nation's premier provincial rugby competition.

Digicel is also involved with the local community, working with the Fiji Paralympics Association, and sponsoring an athlete to attend this year's Paralympics in Beijing. Likewise, Digicel Fiji is partnering with the Fiji STAHS, a service which provides counseling for youths on health and development issues.

Digicel's launch in Fiji has seen a build up of excitement and anticipation for the last few months. On Wednesday, October 1st, the company will hosted Fiji's largest ever free concert featuring local artists and international star, Sean Kingston, from Jamaica, New Zealand band, KatchaFire, and several Fijian artists and dance groups. The concert will be held in the capital, Suva, and over 50,000 people are expected to attend.

ABOUT FIJI

 
Location: South Pacific
Population: 919,000
Mobile Penetration: 43%
Telecommunications: Monopoly held for 14 years

ABOUT DIGICEL PACIFIC

Since its launch in the South Pacific in November 2006, Digicel has become the fastest-growing mobile operator in the Pacific, with current operations in Samoa, Tonga, Vanuatu, and Papua New Guinea and now Fiji. Digicel has commitments for mobile licenses from several other countries in the Pacific.

Digicel has contributed to the 0.7% growth to the GDP(1) of Papua New Guinea since its launch as the second mobile operator on July 20, 2007.

Digicel is the largest operator in the Caribbean operating in 23 markets and rolling out new operations in Central America. The company is renowned for competitive rates, unbeatable coverage, and superior customer care, a wide variety of products and services, and state-of-the-art handsets.

Digicel is proud sponsor of several national rugby teams across the South Pacific including; Fiji Rugby, Digicel Fiji 7s, Digicel Tonga Ikale Tahi 7s and 15s, Digicel Vanuatu 7s and 15s and the Digicel PNG Pukpuks. Digicel is also the proud sponsor of the Vanuatu Cricket team. For more information, please visit www.digicelpacific.com or www.digicelfiji.com

(1) GDP is the total market values of goods and services produced by workers and capital within the country during a given period (usually one year).