MONTREAL, QUEBEC--(MARKET WIRE)--Sep 29, 2008 -- Social media press release 2.0 (multimedia) available at the following address: http://www.marketwire.com/press-release/Mashface-904645.html

Xtranormal, Inc. today announced the official launch of its innovative photo mashup website. Mashface.com is a fun, irreverent and interactive website where anyone can turn photos into short video gags, with superimposed webcam recordings and sound effects. Users mash themselves onto hosted or uploaded photos of celebrities, rock stars, politicians and friends using a microphone-enabled webcam and an Internet connection. Content can be shared on mashface.com or, virally, through email, blogs and online social networks. Top productions are profiled in the Hall of Mash.

"If the Web is a place where pranksters, agents provocateurs and gossips rule, then Mashface is their new playground," claims Richard Szalwinski, CEO of Xtranormal, Inc. "We're looking forward to seeing all the crazy and creative ways people use Mashface to express themselves by literally turning their favourite politicians, celebrities and friends into puppets of their own design. Trust me, it's better to mash than be mashed."

Fun to use and free of charge, Mashface allows users to add their own eyes, mouth and voice to bring hosted and personal photos to life. Anything that can be captured by a webcam can be added to Mashface. Mashface also offers over one hundred sound effects.

Barak Obama: http://beta.mashface.com/watch?e=20080922134925587

John McCain and Paris Hilton: http://beta.mashface.com/watch?e=20080922143618617

Brad Pitt and Angelina Jolie: http://beta.mashface.com/watch?e=20080923113118148

Hall of Mash: http://beta.mashface.com/hallofmash

"Done entirely on a lark and yet not without some heavy lifting from some very crafty Flash developers, Mashface.com is the destination of choice for anyone with a webcam, a mean streak, and time to kill," states Mr. Szalwinski.

Mashface is also a white-label platform for unprecedented user-generated content marketing campaigns, supporting themed channels and platform licensing to brands that aren't afraid of a little edge.

www.mashface.com

About Xtranormal, Inc.

Mashface is a product of Xtranormal, Inc., a Montreal-based company founded in 2006 by Richard Szalwinski (formerly of Softimage and Discreet Logic). Everyone watches movies. Xtranormal's mission is to bring movie-making to the people. Xtranormal, Inc. believes movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century. Its staff includes experts with 3D animation, web development, and engineering backgrounds. http://www.xtranormal.com

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