SAN FRANCISCO, CA--(MARKET WIRE)--Sep 24, 2008 -- PurePlay (www.pureplay.com), the largest legal U.S. play-for-cash online poker destination, has been recognized as the online gaming industry's most original product in 2007/08. Named Innovation of the Year at the eGaming Review Industry Awards presentation last Friday night in London, PurePlay's subscription-based business model was cited for excellence in meeting judges' criteria for developing new methods of maximizing revenue and new revenue-generating models. The award recognizes PurePlay's innovative model, which complies with U.S. laws and enables players to play for real cash and prizes with no risk of losing money.

Jake Pollard, editor of eGaming Review, said, "The fact that PurePlay won the eGaming Award for Innovation of the Year is a clear reminder of the talent and skill the online gaming industry has at its disposal. The company deserves credit for developing a business model that is risk-free from a legal point of view and maximizes poker's potential in the U.S. All in all, PurePlay is a worthy winner of this award."

The eGaming Review Industry Awards, now in their 4th year, were judged by an independent panel consisting of some of the most experienced practitioners across the sector and are established as the premier online gaming awards of the year. "The eGaming Review competition is the 'Academy Awards' of the online gaming industry, and we are honored to bring home this year's award for innovation," said PurePlay CEO Jason Kellerman. "We have worked hard to open up competitive, risk free online poker to players everywhere by offering a method for players to compete for cash without the possibility of ever losing their own money."

PurePlay is the leading legal U.S. poker site, with a base of 1.5 million players and jackpot outlay of more than $4 million. PurePlay offers cash prizes to both play-for-free members and subscribers who pay a low monthly fee. Subscribers receive key benefits including access to cash tournaments with over $150,000 in monthly prizes, individual performance ratings that enable them to play with others at the same skill level, live chat customer support and no ads during game play.

About PurePlay

San Francisco-based PurePlay (www.pureplay.com) is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $4 million and today is the fastest growing legal online cash poker destination with over 1.5 million players.

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