NEW YORK, NY--(MARKET WIRE)--Sep 18, 2008 -- From sporting goods purchases to their consumption of sports drinks, sports fans have unique spending characteristics compared to the general population. Experian Consumer Research has found that sports fans also exhibit unique attitudes and opinions that set them apart from the crowd.

With the recent start of the NFL season, insight into the buying habits and attitudes of sports fans offers a unique opportunity to reach this segment of consumers. Whether placing a product, offering a service, or simply finding out how to most effectively reach your most valuable customer, understanding your target consumer provides uniquely actionable insight.

Click here to get your free summary report about the spending habits of MLB, NFL, and NBA fans.

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer™ for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.

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     Patricia Lao
     Senior Marketing Representative
     Experian Consumer Research
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