WAKEFIELD, MA--(MARKET WIRE)--Sep 15, 2008 -- Analytics play a vital role for consumer brand marketers seeking to find, engage and acquire new customers through online lead generation programs. Marketers must also constantly innovate to ensure their offers and opt-in registration forms stand out from the crowd and gather the right data for building long term relationships with consumers. This week Prospectiv CEO Jere Doyle will participate on a panel at OMMA Global addressing how businesses can drive customer profitability and growth through the use of analytics in their online acquisition programs. Mark Zahar, Prospectiv's Executive Vice President of Sales, will be speaking at the 2008 Online Lead Quality Summit about how innovation in lead generation can help brand marketers acquire and retain new customers.

Who: Jere Doyle, CEO, Prospectiv

What: Doyle has been invited to speak at OMMA Global New York, September 18 in New York, NY. Doyle will sit on the afternoon panel, "Metrics: Driving Science into the Marketing Organization," and will be joined by five other industry experts.

Where: OMMA Global, New York Marriott Marquis, New York, NY, September 18-19

When: Metrics: Driving Science into the Marketing Organization

Thursday, September 18, 12:00 - 12:45 p.m.

*Note: meet Jere Doyle and Prospectiv at OMMA Global in Booth 616

Who: Mark Zahar, Executive Vice President of Sales, Prospectiv

What: Zahar has been invited to speak at the 2008 Online Lead Quality Summit, September 18 in Las Vegas, NV. Zahar will be participating in a discussion about "Innovation in Co-Registration."

Where: Online Lead Quality Summit, Mandalay Bay Resort & Casino, Las Vegas, NV, September 17-18

When: Innovation in Co-Registration

Thursday, September 18, 2:30 - 2:50 p.m.

About Prospectiv:

Prospectiv (http://www.prospectiv.com) is a pioneer in the lead generation industry and provides customer acquisition and email marketing solutions to leading consumer brands. The company specializes in finding, engaging and acquiring consumers interested in leading advertiser's brands and products and converting them to long-term profitable customers. Prospectiv generates more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough. Prospectiv operates several Web properties, including Eversave.com (http://www.eversave.com) and Healthier.com (http://www.healthier.com), and also provides leading publishers with a lead generation platform that creates a significant incremental revenue stream from their Web site traffic. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit http://www.prospectiv.com