SAN FRANCISCO, CA--(MARKET WIRE)--Sep 10, 2008 -- PurePlay (www.pureplay.com), the largest legal U.S. play-for-cash online poker destination, today announced it has been chosen as a finalist for the Innovation of the Year Award by eGaming Review. With its nomination for this coveted honor, PurePlay has earned eGaming Review's recognition as an operator that has successfully implemented a product which showed the most originality in 2007/8. PurePlay also excelled in meeting judges' criteria for innovation in methods of maximizing revenue alongside new revenue-generating models.

The eGaming Review Industry Awards presentation, which takes place on September 19 at the Grosvenor House Hotel in London, is the online gaming industry's premier event of the year. "We are proud to be a contender at this year's eGaming Review Industry Awards ceremony, which celebrates excellence in the online gaming space," said PurePlay CEO Jason Kellerman. "Our breakthrough business model which opens up legal online poker to players everywhere is solidly in the tradition of this award. Should we garner the trophy, it would cap an enormously successful year for us." Kellerman noted that PurePlay's base of 1.5 million players and its jackpot outlay of more than $4 million to date are unmatched among legal U.S. poker sites.

PurePlay, which hosts online poker rooms and tournaments, offers cash prizes to both play-for-free members and subscribers who pay a low monthly fee. Subscribers receive key benefits including access to cash tournaments with over $150,000 in monthly prizes, individual performance ratings that enable them to play with others at the same skill level, live chat customer support and no ads during game play. A highly popular PurePlay offering is its World Series of Poker* Tournaments, which award free seats to the WSOP* Main Event in Las Vegas. This year, no other U.S.-based poker site sent more contenders to the Main Event than PurePlay -- an achievement PurePlay aims to repeat for the 2009 WSOP*.

About PurePlay

San Francisco-based PurePlay (www.pureplay.com) is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $4 million and today is the fastest growing legal online cash poker destination with over 1.5 million players.

*World Series of Poker and WSOP are trademarks of Harrah's License Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with PurePlay.com or its products, services, promotions or tournaments.

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