NEW YORK, NY--(MARKET WIRE)--Sep 8, 2008 -- Andrew Pancer, Vice President, Digital Development at The New York Times Company and the former Chief Operating Officer of About.com, has joined Media6° (media six degrees) as its Chief Operating Officer. Media6° provides major brand marketers with customized audiences using the power of social graph data. The familiar phrase "birds of a feather flock together" best describes the firm's audience creation technology.

Source: Media Six Degrees
Andrew Pancer Joins Media 6 Degrees as Chief Operating Officer

"Andrew brings executive operational talent and experience to an already all-star team as we prepare for full commercial launch this fall," says Joe Doran, Founding CEO of Media6°. "That we are able to attract significant experienced industry talent like Andrew, is an affirmation from the industry of the Media6° solution."

"I am very excited to be joining the Media6° team. The technology they have developed is unlike anything I have seen to date. The potential to reach affinity groups at scale is a very compelling proposition," says Mr. Pancer.

In January, Mr. Pancer had moved from About.com to The New York Times Company where he helped assist with digital development initiatives including setting digital strategy, M&A activities for digital operations and integrating new acquisitions. Mr. Pancer was the COO of About.com from 2005 to 2007 where he helped drive significant growth for the company. Revenues and profits tripled, with revenues exceeding $100 million in 2007. Prior to his role as COO, Andrew was About.com's Chief Financial Officer from 2002 to 2004.

A resident of Tenafly, NJ, Mr. Pancer holds a BS in Business Administration from Washington University (St. Louis) and an MBA from New York University's Leonard N. Stern School of Business.

Media6° recently announced that it has closed a $9 million series A round of funding.

Media6° (media6degrees.com) provides major brand marketers scalable, bespoke audiences using the power of social graph data. The firm is based in New York and funded by U.S. Venture Partners, Contour Venture Partners, Coriolis Ventures and several prominent angel investors.

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