TORONTO--(MARKET WIRE)--Sep 8, 2008 -- Editors Note: Two photos are included with this press release.

MyScreen (Other OTC:MYSL.PK - News) (Frankfurt:WICI.F - News) announced today that they have partnered with recognized national retail brand builder Zimmerman Advertising. Zimmerman will quarterback a team of global Omnicom units, to facilitate global advertising sales and brand development.

"The team at Zimmerman Advertising, led by Jordan Zimmerman, demonstrated the passion, enthusiasm, and ideas that made their firm the best choice to assist in developing the MyScreen brand globally," said Raghu Kilambi, EVP/CFO of MyScreen. "Zimmerman Advertising as part of the largest worldwide agency, Omnicom, will prove to be a great global partner in branding as well as helping to attract carrier partners and advertisers. We're thrilled to have them assist us with our global expansion."

MyScreen is a patent-pending, non-intrusive marketing and advertising solution that compensates mobile subscribers for allowing targeted rich-full screen, contextual advertisements to be displayed on their mobile device at the end of a call or SMS. No user behavior modification is necessary. The ads are displayed at the end of a call when the subscriber is most receptive to receiving messages and acting upon them. The ads never interfere with the subscriber's regular phone usage.

The combination of portable digital screens, rich subscriber profiles and location-based technologies makes mobile the most accountable medium for advertisers. Mobile phones have become an integral part of consumer life and the rapidly expanding screen size and resolution makes today's phones the billboards of tomorrow.

Leading global wireless company Orascom Telecom, led by billionaire Naguib Sawiris recently invested $10 million for an approximate 10% stake in MyScreen. Many industry leaders, including Google, predict that within the next three to five years, mobile ad spending will surpass Web ad spends. Trade publication eMarketer projects worldwide mobile ad spending to increase to $20 billion by 2012.

By aligning itself with a company pioneering this ad model, Zimmerman recognizes the scale of this shift. The Zimmerman/Omnicom team will begin by conducting a massive segmentation study. With target markets defined, advertising partners will assist MyScreen in its global roll-out.

"We believe that MyScreen's technology is visionary and will create a wave of impact in the world," said Cliff Courtney, Executive Vice President, Chief Strategic Officer at Zimmerman. "First, it delivers intensely targeted messages critical to brand and retailer success. Second, it allows mobile phone consumers to be compensated for viewing ads. Everyone wins."

"Nobody has ever had a vision to fully activate the 'third screen' the way MyScreen has," said Jordan Zimmerman, founder Zimmerman Advertising. "We are very excited to work with MyScreen to help bring their solution to market and engage consumers. Further, we are excited to be able to offer this visionary mobile media channel as a 'first in' opportunity for our Omnicom partners and their clients. By aligning with telecom and advertising partners, we will assist MyScreen in becoming the industry leader for mobile advertising. Forming a union between global mobile and communication giants creates a truly unique partnership."

Zimmerman's group will recommend value propositions and customer segments to ensure MyScreen continues to deliver value to both consumers and mobile operators. MyScreen selected Zimmerman for its deep understanding of how to activate consumers' behavior and use data to make critical targeting decisions for selling ads. Marketers and advertisers have to consider the digital media options to engage audiences, especially with the younger generation.

About MyScreen:

Based in Toronto, Canada, MyScreen (PINK SHEETS:MYSL)(Frankfurt:WICI.F - News) has revolutionized the way advertisers communicate with consumers. MyScreen is a patent- pending innovative marketing and advertising solution within the mobile communication industry, which has established both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted rich-full screen, contextual advertisements to appear on their mobile device at the end of a call.

About Jordan Zimmerman/Zimmerman Advertising:

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Jordan Zimmerman is Founder and Chairman of Zimmerman Advertising. Jordan's vision was to create a marketing strategy that would bridge the gap between brand and retail marketing. Jordan has built his business on profitability and a differentiating phrase, "Brandtailing(TM)" - Building a brand over time, while building sales overnight. In 1999, Jordan sold his company to Omnicom Group, a world-class global marketing and corporate communications group and premier holding company. Jordan believes strongly in giving back to his community and has donated to and set-up several charities, focused specifically on education and children. In addition, Jordan shares ownership of the Florida Panthers, an NHL Hockey Team.

About Omnicom Group:

Omnicom Group (OMC - News) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission.

To view the photos that accompany this release, please visit the following links: http://media3.ma rketwire.com/docs/cap1.jpg

http://media3.ma rketwire.com/docs/cap2.jpg

     Contacts:
     MyScreen
     Christine Barisheff
     VP, Communications
     1-866-936-8333 x 11803
     Email: christineb@myscreen.com
     Website: http://www.myscreen.com
      
     Shamin Abas Public Relations
     Shamin Abas or Kelly Owens
     (561) 366-1226