SAN FRANCISCO, CA--(MARKET WIRE)--Sep 8, 2008 -- PurePlay the largest legal U.S. play-for-cash online poker destination, today announced it has expanded its player ranks to over 1.5 million competitors and has disbursed more than $4 million in cash prizes. PurePlay's player base and jackpot outlay are unmatched among legal U.S. poker sites.

"We are committed to staying at the forefront of legal online poker, and that means pulling out the stops in giving our members the excitement of competitive play and generous cash prizes without exposing them to the risk of losing their own money," said PurePlay CEO Jason Kellerman. "No other poker site has implemented this approach as successfully as we have in attracting players at all levels and delivering an online gaming experience that keeps them coming back."

PurePlay, which hosts online poker rooms and tournaments, offers cash prizes to both play-for-free members and subscribers who pay a low monthly fee. Subscribers receive key benefits including access to cash tournaments with over $150,000 in monthly prizes, individual performance ratings that enable them to play with others at the same skill level, live chat customer support and no ads during game play.

An important reason for PurePlay's unmatched player base is its range of popular tournament offerings. PurePlay's World Series of Poker* Tournaments award free seats to the WSOP* Main Event in Las Vegas. This year, no other U.S.-based poker site sent more contenders to the Main Event than PurePlay. PurePlay aims to repeat this achievement for the 2009 WSOP*. PurePlay is also attracting players with its $10,000 Classic Tournaments and continuous opportunities to win cash with no risk, no buy-ins and no deposits.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $4 million and today is the fastest growing legal online cash poker destination with over 1.5 million players.

*World Series of Poker and WSOP are trademarks of Harrah's License Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with PurePlay.com or its products, services, promotions or tournaments.

     Press Contacts:
      
     CommStrat Public Relations
      
     Wynne Ahern
     (510) 658-8870
     Email Contact
      
     Fontaine Roberson
     (503) 729-0022
     Email Contact