WALTHAM, MA--(MARKET WIRE)--Sep 4, 2008 -- PermissionTV, a leading online video platform provider, today announced that Sparkway, a digital marketing and TV production company, is using PermissionTV's QuickStart video player to create and launch new online video programming for NYResidentialTV.com, the Web-based complement to the popular news magazine television program.

The web site allows Internet users to watch full-length program content, including in-depth profiles on different New York City neighborhoods and real estate projects, tips for buyers and sellers, comprehensive property searches, as well as interviews with the most knowledgeable and respected real estate reporters and market experts in New York.

Sparkway launched a rich and compelling video program in just a few days by using PermissionTV's Solutions Hub. "We wanted a video solution that could build passion for the most prestigious properties throughout New York," said Jeff Marcus, CEO and Founder, Sparkway. "PermissionTV's solutions are flexible, easy to implement and also allow Sparkway to create a dialogue with our customers. Their team understood our long term vision and their platform is capable of supporting our online video needs as our business expands and our functionality requirements grow."

"The early success of NYResidentialTV.com demonstrates that consumers no longer rely on traditional TV viewing as their only means to obtain information and view entertainment," said Bob Lentz, President and CEO, of PermissionTV. "Sparkway is leveraging the power of online video on this site to educate and entertain New Yorkers about the real estate industry. We look forward to continuing to support this initial project and working closely with Sparkway as they expand both in content delivery and geographic reach."

The PermissionTV QuickStart Video Player

The PermissionTV QuickStart video player gives organizations like Sparkway the ability to get a high quality online video experience, live on their site with minimal time and resources. In addition, this base player provides a foundation for adding all of the interactive functionality that PermissionTV is known for. Sparkway selected PermissionTV based on its ability to incorporate ad-supported video content within any online property as a means to enable advertisers to reach new audiences and for New York Residential to generate additional revenue.

"Given the average sale price of Manhattan property at $1.7 million, for example, the rich content delivered through NYResidentialTV.com is much more appropriate and effective medium than static and limited classified ads," Marcus added. "Online video helps build up excitement and appreciation for the many high-end properties presented, as well as ancillary services offered on the site."

About NY Residential TV

NY Residential TV is a real estate news magazine show running on Channel 11/WPIX Television in New York City. Hosted by Emmy-award winning journalist and design expert Cathy Hobbs and real estate industry expert and lecturer Jeff Appel, NY Residential focuses on the five boroughs of New York City. Targeting real estate buyers and industry professionals, the program provides weekly updates from the best real estate reporters in New York, including Christine Haughney from The New York Times; Jason Sheftell from The New York Daily News and Julie Satow from The New York Sun. They are joined by correspondent Leila Sbitani, formerly of "Entertainment Tonight" and the host of "Hi-Jinks," "Nice Package" and "48-Hour Wedding."

About Sparkway

Sparkway is a digital marketing and TV production company that creates and acquires compelling video content and entertainment for broadcast television, as well as interactive media such as the web and mobile devices. Its multi-platform marketing tools provide powerful associations between sponsors and content.

About PermissionTV

PermissionTV provides a flexible online video platform for brand marketers and advertisers, media companies and publishers, as well as their agencies, content producers and technology providers. This platform helps organizations leverage the power of online video to achieve their marketing objectives through the creation and management of customizable experiences. PermissionTV's online video tools help customers such as Bob Vila, Boston Symphony Orchestra, FHM Magazine, Harvard Business Publishing and Intercontinental Hotels capture new audiences, enhance relationships, maximize customer value and generate revenue. For more information, please visit www.permissiontv.com.

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