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liveBooks Helps National Geographic Assignment Showcase Photographers' Work New, Award-Winning Website Empowers Agency and Its Photographers to Dramatically Expand Their Business SAN FRANCISCO, CA--(MARKET WIRE)--Sep 3, 2008 -- liveBooks, Inc., (www.livebooks.com)
the
leading provider of customized portfolio websites and marketing
software
for professional photographers, today announced the creation
of a new
website for National Geographic Assignment, a division of
the publication
that handles commercial representation for its photographers.
The site was
recently awarded the Gold Award at this year's 38th Annual
Creativity
Awards.
"Our liveBooks site does a wonderful job of showcasing our photographers while also reinforcing and supporting the overall National Geographic brand -- all while being easy for us to maintain and update," said Mimi Dornack, Sales Manager, National Geographic Assignment. "We are thrilled with the elegant navigation and brilliant quality of our new site, which will undoubtedly help our assortment of talented photographers expand their reach in the photo community and gain a consistent stream of new assignments." Featuring an easy transition between the photographers and their industries, the site, located at www.nationalgeographicassignment.com, boasts a unique navigation system that allows visitors to see all the styles of a particular photographer by simply rolling over his or her name (see image A). Conversely, by rolling over a particular style on the site, visitors can find all photographers who work in those industries (see image B). In order to create this navigation system, liveBooks partnered with BrandEnvy's Nadine Stellavato Brown, who designed the system. This isn't the first time liveBooks has teamed up with National Geographic. liveBooks sponsors the National Geographic All Roads Competition and produces free websites for award winners. Both those sites and the National Geographic Assignment website allow photographers to professionally showcase their work, resulting in greater exposure and help in growing their businesses. "It has always been liveBooks' mission to empower the photo community and our work with the All Roads Competition has been a key component in helping us achieve that goal," said Andy Patrick, president and CEO of liveBoooks. "By expanding our partnership with National Geographic through the development of the Assignment website, we are multiplying that impact by exposing a large group of excellent photographers to the world at one time." In addition to the help from Stellavato Brown from BrandEnvy, the partnership between liveBooks and the National Geographic Assignment division was made possible with the help of consultants Susanne Sease and Amanda Sosa Stone. With a common goal of having an easy to update site, which only liveBooks could deliver, Sease, Sosa Stone and Stellavato Brown asked liveBooks to join forces and help develop a website that would be both aesthetically pleasing while being user-friendly. About liveBooks liveBooks, Inc. is the leader in providing fully editable customized website creation and management solutions along with innovative online tools that empower professional photographers to grow their businesses. As creative professionals ourselves, we understand the passion behind our customers' work and their needs to easily upload, edit, market, send and sell their images in a simple and streamlined way. liveBooks is committed to pioneering new ways to help photographers efficiently translate their work into effective online experiences that increase their exposure and connect their creative vision with the world at large. Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=826634 Contact: Media contact:
Marci Hait
Matter Communications for liveBooks, Inc.
978-499-9250 ext. 238
Email Contact
Source: liveBooks, Inc.
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