NEW YORK, NY--(MARKET WIRE)--Sep 2, 2008 -- Sure Fit Inc. (www.SureFit.com), the leading provider and marketer of ready-made furniture covers, has announced the launch of its 2008 Ugly Couch Contest, the search for the ugliest couch in America. Photo entries for the contest will be accepted until September 30th at www.SureFit.com and by mail for a chance to win a $5,000 living room makeover by Kim Myles, designer and host of HGTV's Myles of Style, courtesy of Sure Fit Inc.

If it's old, worn, unsightly, revolting, repulsive, lumpy, grumpy or just plain ugly, Sure Fit wants to see it. As the leading creator of stylish, easy, affordable decorating solutions to quickly transform your home, Sure Fit created the "Ugly Couch Contest" to illustrate that Sure Fit slipcovers can turn any couch into a stylish sofa.

"Every year we look forward to sorting through the hundreds of hideous entries, searching for the ugliest of the ugly," said Laura Hilburt of Sure Fit Inc. "But Sure Fit covers couches nationwide, and we can give even the ugliest couches a total transformation."

This year's judging panel features guest judges Kim Myles, designer and host of HGTV's Myles of Style, Natalie Warady, Style Director for O at Home, Jacqueline Gifford, Features Editor for OK! Magazine, and comedian Sean Kent, seen on E! Entertainment and NBC's Last Comic Standing.

The panel will select 20 semi-finalists from around the nation before opening up voting to America on www.SureFit.com on October 13th. Each semi-finalist will receive a Sure Fit slipcover of their choice, ensuring that no ugly couch goes uncovered. The grand-prize winner of the $5,000 living room makeover will be announced on November 15th.

The criteria for choosing the ugliest couch includes the ugliness of overall design and fabric pattern, offensiveness of color, inappropriateness of fabric and inappropriateness of the combination of fabric, color and design as it relates to any period in the recent history of furniture. The uniqueness of the couch as it relates to the above-mentioned criteria will also be taken into account.

How to Enter:

 
--  Contestants must send a good quality color photo of their ugly couch
    to: Sure Fit Inc., c/o "Ugly Couch Contest," 6575 Snowdrift Road,
    Allentown, PA 18106.  On a separate piece of paper, include full name,
    address, phone number and email address.
--  You can also submit an entry online at http://www.surefit.com.  Simply click
    on the "Ugly Couch Contest" button located on the homepage, and follow the
    instructions to attach photo.
--  Official rules and privacy policy can be viewed online at
    http://www.surefit.com.

Sure Fit products are available via mail order catalog, select major retailers, online at www.surefit.com, and by phone (800) 305-5857.

     Contact:
     Glenda Luft
     (212) 999-5585
     gluft@5wpr.com