ALBANY, NY--(MARKET WIRE)--Aug 27, 2008 -- Southern Comfort has announced Altamont Fairgrounds near Albany, NY, will replace Saratoga Race Course as the new venue for the SoCo Music Experience on Saturday, September 13. The festival will feature Justice, MGMT, Lotus, The Whigs and Heartless Bastards, while the local stage performers will be announced next week along with other event details. Doors open at 2:00 p.m.

This is the last of five markets for the SoCo Music Experience festival with each event showcasing five national performers with five top local acts on two stages all for no charge. Altamont Fairgrounds will be transformed into the complete festival experience -- food and beverage vendors, a designated driver program, poster and t-shirt shop, the local record shop, merch tent, cornhole games, photobooths and the SoCo & Lime Dome, among other areas. The festival is open to people 21 and over and valid ID is required.

Directions to Altamont Fairgrounds can be found at http://www.altamontfair.com/directions.html.

For more information and continued updates about the New York SoCo Music Experience, please visit www.southerncomfort.com/scmxny. Restrictions may apply.

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Music Experience, Musicfest NW, Lollapalooza, Forecastle Festival and countless local live music events.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand. Please visit us at www.SouthernComfort.com. For Southern Comfort press information, please visit www.socopressroom.com.

From Soundcheck to Encore, Play It Safe. Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2008

     For more information, contact Girlie Action:
     Aleix Martinez
     212-989-2222, x136
     Email Contact
      
     Lyssa Thompson
     212-989-2222, x104
     Email Contact