VIENNA, VA--(MARKET WIRE)--Aug 27, 2008 -- Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the keynote speaker line-up for Eloqua Experience 2008, the company's first International User Conference and the industry's largest event dedicated to innovation in marketing worldwide. Keynote speakers will include Charlene Li, industry luminary on social computing and best-selling co-author of "Groundswell: Winning in a World Transformed by Social Technologies"; Robert Cialdini, a renowned social psychologist and author of "Influence: Science and Practice"; and Joseph Payne, B2B marketing expert and CEO of Eloqua. Additionally, many of the industry's most influential research analysts, including Ian Michiels, senior analyst at Aberdeen; Laura Ramos, vice president and principal analyst, and Suresh Vittal, principal analyst at Forrester; and Tony Jaros, vice president at SiriusDecisions, will present their views and insights on the current market trends and opportunities.

Hundreds of the world's most innovative marketers are expected to attend Eloqua Experience 2008. The conference, which will feature real-world case studies, as well as market insight and best practices will be held October 6-8, 2008 at The Rio Hotel in Las Vegas.

"Attending Eloqua Experience '08 is a no-brainer. I can meet other Eloqua users; exchange tips, tricks, and best practices; and ask the Eloqua team questions about their product. And, if it's anything like other Eloqua events I've attended, I know I'll walk away with enhanced Eloqua knowledge and lot of great ideas to improve my eMarketing projects and ROI," said Karin Pindle, eMarketing manager, Sourcefire.

With a packed agenda of customer presentations and insight from industry insiders, the conference is an opportunity for the community to come together and learn how best to meet and exceed the business challenges posed to today's marketing and sales organizations. Eloqua Experience 2008 will offer attendees a wide variety of networking and learning opportunities, including:

 
--  A variety of pre-conference training courses for both new and
    experienced Eloqua users
--  Breakout sessions that will feature business, technical and Eloqua
    "power user" tracks
--  Customer case studies highlighting business value and ROI
--  Knowledge sharing and networking opportunities to exchange best
    practices, including a welcome reception at the renowned Voodoo Lounge

"Having led the market since its inception -- both in terms of the size and scope of customer implementations, as well as technology innovations and enhancements -- Eloqua is the undisputed leader in marketing automation," said Joseph Payne, CEO, Eloqua. "Our global customers have been asking us to host a users' group conference for quite some time and we are delighted to sponsor what we anticipate will be the must attend event of the season -- Eloqua Experience 2008. This event will provide our customers, partners and employees with a forum in which they can join together and share their experiences, views and opinions on the latest trends and best practices in the industry."

Eloqua Experience 2008 sponsors include industry leaders such as Platinum Sponsor Salesforce.com; Gold Sponsors Astadia, iCentera and Bulldog Solutions; Silver Sponsors DemandGen, MarketOne International, The Pedowitz Group and ReachForce; as well as Media Sponsor BtoB Magazine.

"Hundreds of Salesforce.com customers are successfully extending their investment in Salesforce CRM with Eloqua Marketing Automation," said Clarence So, Chief Marketing Officer, Salesforce.com. "Eloqua Experience will give attendees first hand access to industry best practices, customer case studies from the Software-as-a-Service marketing community and the trends driving demand generation in 2008 and beyond."

The Markies to recognize exceptional marketing programs

The winners of the second annual Markies awards will also be announced at Eloqua Experience 2008. The Markies are awarded annually to the top marketing programs that have demonstrated the ability to develop marketing campaigns that deliver a true competitive advantage to their organization. Awards are presented in nine categories and nominations are open to the public by going to http://www.eloquaexperience.com/EloquaExperience08/EloquaMarketingAwards.aspx.

Registration and Speaker Submission information

To register for Eloqua Experience 2008 or for speaker submission information, please go to http://www.eloquaexperience.com/EloquaExperience08/Default.aspx.

About Eloqua

Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language(TM), these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.

     Media Contacts:
     Jim Williams
     Eloqua
     781-718-1435
     jim.williams@eloqua.com
     http://www.eloqua.com
      
     Mandy Keith
     Davies Murphy Group, Inc.
     781-418-2421
     eloqua@daviesmurphy.com
     http://www.daviesmurphy.com