BOSTON, MA--(MARKET WIRE)--Aug 26, 2008 -- Experian QAS, a leading provider of customer data quality software and services, announced today that its vice president of client and technical services, Chris Williams, will participate in a panel discussion and share best practices on how to successfully establish a customer intelligence eco-system at the upcoming Return2Customer Conference. Hosted by the Customer Relationship Management Association of Atlanta (CRMA), the Direct Marketing Association (DMA) and Business Marketing Association (BMA), the conference will take place on August 26-27, 2008 in Atlanta, Georgia.

Designed to help CRM and business intelligence (BI) practitioners deploy Customer Intelligence Management programs, Williams and other senior CRM practitioners will contribute to a panel discussion moderated by Customer Intelligence industry analyst Leslie Ament, managing partner of Hypatia Research (www.hypatiaresearch.com).

During this session, titled Want Tangible ROI? Establish a Successful Customer Intelligence Ecosystem!, Ament and panel participants will attempt to establish a common definition for a "customer intelligence ecosystem" while exploring why CRM and BI initiatives are converging. They will look at the business benefits for companies adopting customer intelligence ecosystems including how it can improve customer profitability. Experts will share tips on how to gain organizational buy-in and lessons learned from real-world customer intelligence deployments.

"Leslie Ament has deep experience and is a thought leader in the CRM and data quality markets," said Joel Curry, COO, Experian QAS. "We look forward to bringing to the session insight from real world customer implementations that are using our solutions to improve their bottom line and achieve customer service excellence."

Each year the Return2Customer Conference brings together expert speakers, authors and thought leaders on customer-focused business strategy to focus on end-user case studies and emerging technology innovations in the many areas of marketing and CRM. The Want Tangible ROI? Establish a Successful Customer Intelligence Ecosystem! session will take place on Wednesday, August 27th at 8:00am in Customer Management Track C.

About Experian QAS

Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides solutions to more than 10,000 customers worldwide in retail, education, healthcare, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the U.S., Europe and Asia Pacific. For more information, visit http://www.qas.com.

"Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

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