|
| |||||||||||||||
Online Marathon for Olympics Fans, Lunch Breaks Not Included Nielsen Online Reports Daily Traffic to Olympics-Related Sites; NBC Olympics Audience Peaking at Noon; Previously Reported Sports Illustrated Traffic Updated by Nielsen Online NEW YORK, NY--(MARKET WIRE)--Aug 20, 2008 -- More than half-way through the 2008 Beijing
Olympics, Nielsen Online, a service of The Nielsen Company,
today reported
that U.S. fans continue to follow the games online in strong
numbers, with
slightly larger audiences on work days than weekends (Table
1). Nielsen
Online data also showed that during the recent work week
(Aug. 11 - Aug.
15), daily traffic to NBC's Olympics site typically peaked
at noon,
indicating fans are using their lunch hour to keep up with
the games (Table
2).
Table 1: Unique Audience (000) to Olympics-related Sites, ranked by average
daily UA (U.S., Home and Work)*
Name Aug. 8 Aug. 9 Aug. 10 Aug. 11 Aug. 12 Aug. 13
------- ------- ------- ------- ------- -------
1. Yahoo Olympics 1,477 3,324 2,839 5,253 5,426 7,087
------- ------- ------- ------- ------- -------
2. NBC Olympics 2,664 4,008 3,264 4,560 5,272 4,908
------- ------- ------- ------- ------- -------
3. AOL Olympics 395 1,010 1,205 1,192 1,706 1,615
------- ------- ------- ------- ------- -------
4. Sports Illustrated
Olympics 293 331 667 646 672 1,014
------- ------- ------- ------- ------- -------
5. ESPN Olympics 273 343 579 368 742 765
------- ------- ------- ------- ------- -------
6. Beijing2008.cn 429 780 581 607 559 552
------- ------- ------- ------- ------- -------
7. New York Times Olympics 341 466 301 482 459 801
------- ------- ------- ------- ------- -------
8. USA Today Olympics 280 184 231 163 137 299
------- ------- ------- ------- ------- -------
Daily
Name Aug. 14 Aug. 15 Aug. 16 Aug. 17 Aug. 18 Average
------- ------- ------- ------- ------- -------
1. Yahoo Olympics 7,551 5,432 4,882 3,448 5,264 4,726
------- ------- ------- ------- ------- -------
2. NBC Olympics 5,332 4,962 3,793 3,329 4,869 4,269
------- ------- ------- ------- ------- -------
3. AOL Olympics 1,700 1,882 1,321 1,602 898 1,321
------- ------- ------- ------- ------- -------
4. Sports Illustrated
Olympics 1,348 714 924 630 502 704
------- ------- ------- ------- ------- -------
5. ESPN Olympics 1,298 713 797 875 678 676
------- ------- ------- ------- ------- -------
6. Beijing2008.cn 382 423 610 401 345 515
------- ------- ------- ------- ------- -------
7. New York Times Olympics 526 614 429 338 314 461
------- ------- ------- ------- ------- -------
8. USA Today Olympics 378 249 279 267 167 239
------- ------- ------- ------- ------- -------
Source: Nielsen Online, NetView Custom Analysis
* Daily data may fluctuate because of smaller sample sizes used to project
daily audience sizesPreviously Reported Sports Illustrated Traffic Updated by Nielsen Online Table 1 includes revised unique audience figures for Sports Illustrated Olympics content from Aug. 8 through Aug. 11. Data reported in an Aug. 13th Nielsen Online press release excluded a section of Olympics-related content that contributed additional traffic, resulting in unique audience figures higher than previously reported. Olympics Broadcast Partner An hourly analysis of traffic to NBC's Olympic Web site showed noon as the most popular time for fans to access Olympics news, results and video.
Table 2: Daily Peak Audience by hour (000) to NBC Olympics Site*
Aug. 11 Aug. 12 Aug. 13 Aug. 14 Aug. 15
---------- ---------- ---------- ---------- ----------
Peak Time 1:00 p.m. 12:00 p.m. 12:00 p.m. 12:00 p.m. 12:00 p.m.
---------- ---------- ---------- ---------- ----------
UA (000) 792 847 763 831 1,139
---------- ---------- ---------- ---------- ----------
Source: Nielsen Online, NetView Custom Analysis
* Daily data may fluctuate because of smaller sample sizes used to project
daily audience sizesDaily traffic to the video section of NBC's Olympics site was strong during the period, with nearly 1.5 million unique visitors per day on average.
Table 3: Unique Audience (000) to NBC Olympics Video URL*
Aug. Aug. Aug. Aug. Aug. Aug. Aug. Aug.
Name 11 12 13 14 15 16 17 18
----- ----- ----- ----- ----- ----- ----- -----
NBC Olympics Video Site** 2,030 1,406 1,514 1,556 1,396 1,255 1,204 1,475
----- ----- ----- ----- ----- ----- ----- -----
Source: Nielsen Online, NetView Custom Analysis
* Daily data may fluctuate because of smaller sample sizes used to project
daily audience sizes
** Does not represent actual streams or video viewingAbout Nielsen Online: Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. About The Nielsen Company: The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. Contact: Media Contacts:
Suzy Bausch
(415) 617-0181
Michelle McGiboney
(408) 941-2930
Source: The Nielsen Company
|  | ||||||||||||||
