NEWPORT BEACH, CA--(MARKET WIRE)--Aug 20, 2008 -- PowerDirect, leading specialist in door hanger advertising and multi-channel marketing packages, today announced their introduction of ePower, a proprietary URL technology that generates personalized landing pages and targeted content instantly, at significantly reduced cost. Custom URL landing pages are developed from extensive profile models which segment users into manageable clusters. Once the information is gathered, it is immediately populated on the landing page.

"ePower gathers web responses that are generated from door hangers or direct mail," explains Bill Borneman, President and CEO. "Responders go to a named landing page and enter their zip code. At that point, complete behavioral segmentation occurs in real time, and the responder immediately views personalized information.

"Conventional PURLs have been around for awhile," he adds. "ePower is new technology, and it costs much less." With a conventional PURL, complete behavioral segmentation occurs upfront, before consumers actually respond. As a result, up-front demographic list processing and associated costs are incurred.

"With ePower, you're only charged for the segmentation of those who actually visit the site, so the system is performance based. That means significantly lower cost for our clients," Borneman says. "And because ePower generates a list of highly qualified responders, there's a built-in follow-up mechanism."

A follow-up digitally printed direct mail piece with high quality photos and variable information pertinent to the individual responder is generated and mailed to a now extremely well qualified responder database. "It's a great example of an effective three-channel marketing strategy," Borneman concludes. "Extremely efficient."

ABOUT POWERDIRECT

Southern California-based PowerDirect offers a unique all-inclusive door hanger advertising package that includes a super-jumbo, high quality door hanger, national distribution, comprehensive data and state-of-the-art analytical tools. When applied in a multi-channel marketing strategy with ePower and/or direct mail, marketers gain exceptional direct response potential plus strong recall and branding capability. PowerDirect clients include major advertising agencies and Fortune 500 companies such as Best Buy, Comcast and Target, among others.

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