BURLINGTON, MA--(MARKET WIRE)--Aug 20, 2008 -- Specialty Bakers, Inc., which has had a tradition of customer excellence since 1901, puts its baked goods on grocer shelves across the country. The company recently deployed IT backup and recovery software from Acronis Inc. (http://www.acronis.com) resulting in uninterrupted customer service and protection of information that keeps the business running.

To reduce downtime during system recovery, Specialty Bakers replaced its time-consuming, file-based tape technology with both Acronis True Image Workstation and Acronis True Image Server for Windows. The software recovers an entire server or workstation to either an existing system or to a new system, even if it has different hardware. Business analysis, sales reporting, mission-critical legacy applications for EDI (electronic data interchange) and production documents can now be restored to their original state within minutes after a system crash or disaster scenario.

"Traditional tape devices proved problematic as our business and data continued to grow -- recovering files alone took hours," said Jack Eckerd, director, Information Systems of Specialty Bakers. "With Acronis True Image the backup and recovery process is complete in mere minutes, freeing our small IT staff to focus on other priorities. The software is vital to our disaster recovery plan and provides an extra layer of confidence to know important data will always be there."

"Significant data loss after a system crash can shut down a business," said Walter Scott, CEO of Acronis. "Backup and recovery software is more than just a check-off item on a list of IT best practices; it's a required business continuity component that can make the difference between overcoming an operational interruption and going out of business. We are excited to provide Specialty Bakers with a reliable, affordable way of protecting its assets for the future."

About Specialty Bakers

Specialty Bakers, Inc. (http://www.specialtybakers.com/) is headquartered in Marysville, Pennsylvania. In business since 1901, the company has a long tradition of baking excellence with two locations, Marysville and Lititz, Pennsylvania. Specialty Bakers, Inc., as its name indicates, specializes in producing high quality baked products. The principal cake products are Ladyfingers, French Twirls(TM)(Crème Horns), Dessert Shells, Cake Rolls and Angel Food Cakes.

About Acronis

Acronis Inc. is the leading provider of storage management and disaster recovery software. Its patented disk imaging and management technology enables corporations and individuals to move, manage and maintain digital assets in physical and virtual environments. With Acronis' backup, recovery, server consolidation and virtualization migration software, users protect their digital information, maintain business continuity and reduce downtime in computing environments. Acronis software is sold in more than 180 countries and available in 13 languages. For more information, please visit www.acronis.com.

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