NEW YORK, NY--(MARKET WIRE)--Aug 20, 2008 -- Ajene Watson, financial exec and investment banking strategist credited with developing the True Loan, has launched financial services company, AJENE WATSON, LLC.

"I named the company after myself in testament of my willingness to demonstrate transparency," says Ajene Watson, founder of AJENE WATSON, LLC and developer of the True Loan. "If something is afoul, I can't just pack up and start over as if the company was some nebulous detached entity. This is my name; I must show it care." Watson's company is poised to offer various consulting services; however, it is proposed the company will operate primarily as a concept alchemy firm.

Specializing in the formulation and implementation of creative financial and logistical strategies, the chief initiative is to deliver inventive yet focused alternative investment banking and private lending services to funds, high net-worth individuals, entertainers (industry) and corporations (private & public). Services will include business management and development, collateral valuation, private lending consulting (for borrowers, agents and lenders), structured financial products, concept and strategic development and fund raising. The company is divided into two parts: a) Private Lending, and, b) Business Development.

The Private Lending division of the firm will specialize in providing affiliate and non-affiliate shareholders of publicly traded corporations with restricted stock loans and non-recourse type stock loan services. Lending consulting, education and product management will also be provided via True Lending Platforms (www.TrueStockLoan.com), a subdivision. "Shareholders using the True Loan program want legitimate and safe access to the liquidity of securities," Ajene Watson stated. "Knowing that securities can be pledged for a loan, in certificate form with restrictive legends intact, while stock remain in the borrower's own name and account is a big draw for shareholders; especially those with Rule 144 restricted shares." Amidst a chaotic economy, the True Loan also appears as an investment stabilizer for Fund and Portfolio Managers. Returns are fixed and consistent with strong upside potential; boasting low risk as investments are generally unaffected by typical market volatility. "It is a non-wholly correlated transaction," stated Watson. "'Just what the doctor ordered,' as they say." The business development division will focus on the growth and development of emerging companies in both the public and private markets.

"Business is off to a good start," tells Watson. In just a few weeks after corporate formation, AJENE WATSON, LLC secured a $905k dollar contract for business development and has attracted over $200mm in prospective restricted stock loan transactions from NYSE, NASDAQ and AMEX company stockholders.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors.

     For further information, contact:
      
     At The Company:
     AJENE WATSON, LLC
     Email Contact