NEWPORT BEACH, CA and IRVINE, CA--(MARKET WIRE)--Aug 19, 2008 -- RBID.com, Inc. (Other OTC:RBDC.PK - News) president and CEO, Mr. Alan Rothman, today announced a strategic relationship with Leverage Inc. Leverage is an innovative marketing technology company that provides a patent-pending, free web application, supplying its members with the tools they need to add value to their consumer experiences. Under the terms of the deal, RBID has secured the right to acquire up to twenty-five percent of Leverage's capital stock. RBID's ownership interest in Leverage is expected to provide RBID shareholders with the opportunity to benefit from the exponential growth of Leverage in the coming years.

RBID's CEO, Mr. Alan Rothman, said, "I am very excited about our deal with Leverage Inc. The company is fast emerging as a market leader in providing gift card services, including selling gift cards on behalf of major retailers, helping consumers track their gift card balances, and providing Leverage members with a community where they can swap their unwanted gift cards. I believe an ownership interest in Leverage will prove an extremely lucrative transaction for RBID and its shareholders."

Leverage's proprietary applications also provide a dashboard view of loyalty points and miles that consumers earn through their various retailer rewards programs. A highlight of the Leverage service is its Transparent Targeting technology which enables highly targeted offers and savings to be presented to each Leverage user in a 100% non-interruptive way based on anonymous user information and feedback.

"We are excited about our deal with RBID because it provides us with the necessary working capital to continue the rapid growth of our user base and the development of our best-in-class technology," says Mark Edward Roberts, CEO of Leverage Inc. "Leverage is also looking forward to drawing on the business and technical expertise of RBID's principals to further strengthen our position in the market."

About Leverage Inc.

Leverage Inc. provides a free personal web application for users to manage their offers and savings, gift cards, and loyalty/rewards programs online. Leverage customers have access to a single application that allows them to purchase, track and exchange gift cards, earn interest on gift card balances with complimentary bankruptcy insurance, manage loyalty and reward programs, and receive highly targeted offers and savings from retailers. Furthermore, Leverage allows businesses to deliver offers and marketing messages in a non-interruptive and completely transparent way at the very moment customers are preparing to shop. Privately held and based in Irvine, California, Leverage Inc. can be found at http://www.LeverageCard.com.

About RBID.com

RBID.com, Inc. (http://www.rbid.com) is a financial IT and marketing company. RBID also facilitates the acquisition, commercialization, promotion and protection of both emerging patented and/or proprietary technologies. RBID.com, Inc has the exclusive US and European licensing and distribution rights to the home budgeting software, Simply Budgets (www.simplybudgets.com).

"SAFE HARBOR"

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All Statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.

     Contact Information:
      
     RBID.com, Inc.
     895 Dove Street
     Newport Beach, CA 92660
     Email: mairead@rbid.com
     Phone: 1-949-851-4733
     Fax: 1-888-841-8464
      
     Leverage Inc.
     1200 Main St., Suite E
     Irvine, CA  92614
     Email:  leverage@launchsquad.com
     Phone:  1-415-625-8555