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AirIQ's Mobile Asset Management Solution Selected by a National Equipment Rental Company Penetration in this segment has increased by 48% since 1st quarter TORONTO, ONTARIO--(MARKET WIRE)--Jul 31, 2008 -- AirIQ Inc. (Toronto:IQ.TO - News), a leader in Wireless Location-Based
Services, specializing in Telematics and Security, today
announced that a large National Construction Equipment Rental
Corporation has selected AirIQ's mobile asset management
solution for its fleet of mobile generators and heavy equipment. The initial agreement, which follows a period of extensive field testing, calls for equipping generators in a specific region with a plan to expand quickly to other regions across North America. The national footprint of this new client provides AirIQ with the opportunity for quick geographic penetration of their unique service. According to Anne Taylor, Vice President, Marketing and Sales, Commercial Fleets, "The knowledge of daily usage patterns enables equipment rental companies to perform maintenance service on their expensive equipment at optimum times thereby extending equipment life. As well, with daily usage information, these clients can bill their customers for actual usage resulting in tangible economic returns on their telematics investment. Winning this sale is highly strategic as it offers both a new customer for our products as well as a channel to the end-users who rent the commercial and industrial equipment." AirIQ launched its construction asset management service with a unique offering which provides large companies that use mixed fleets (i.e. heavy equipment, light-trucks and automobiles) the convenience of managing their assets from a single portal. The Company has now extended this same benefit to rental equipment companies. "We are delighted to have earned the business of this national rental equipment provider, said Steve Willey, President and Chief Executive Officer. "It is consistent with our focus on winning key accounts within the construction segment and reinforces our commitment to improving productivity within the infrastructure sector. The increase since the first quarter of 2008 in this segment alone is almost 50%! We fully expect that this agreement will further increase our market penetration and serve as a beach-head for other activities in the equipment rental market." About AirIQ AirIQ trades on the Toronto Stock Exchange under the symbol IQ. A leader in Wireless Location Services, specializing in Telematics and Security, AirIQ has offices in Pickering, Ontario, Canada, and in San Diego, California, United States. The Company offers a suite of location based services (LBS) under a 'software as a service' (SaaS) model that results in recurring revenues for each device deployed. AirIQ's offers service to three primary markets: Commercial Fleets; dealers that service Consumer segments; and Marine Fleets (fisheries and workboat). AirIQ gives vehicle and vessel owners the ability to monitor, manage and protect their mobile assets. Services include: instant vehicle locating, boundary notification, automated inventory reports, maintenance reminders, security alerts, vehicle disabling and unauthorized movement alerts. For additional information on AirIQ or its products and services, please visit the Company's website at www.airiq.com. Forward-looking Statements This news release contains forward-looking information based on management's best estimates and the current operating environment. These forward-looking statements are related to, but not limited to, AirIQ's operations, anticipated financial performance, business prospects and strategies. Forward-looking information typically contains words such as "anticipate", "believe", "expect", "plan" or similar words suggesting future outcomes. These statements are based upon certain material factors or assumptions that were applied in drawing a conclusion or making a forecast or projection as reflected in the forward-looking statements, including AirIQ's perception of historical trends, current conditions and expected future developments as well as other factors management believes are appropriate in the circumstances. Such forward-looking statements are as of the date which such statement is made and are subject to a number of known and unknown risks, uncertainties and other factors which could cause actual results or events to differ materially from future results expressed, anticipated or implied by such forward-looking statements. Such factors include, but are not limited to, changes in market and competition, technological and competitive developments and potential downturns in economic conditions generally. Therefore, actual outcomes and results may differ materially from those expressed in such forward-looking statements. Forward-looking statements are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that such information may not be appropriate for other purposes. Other than as may be required by law, AirIQ disclaims any intention or obligation to update or revise any such forward-looking statements, whether as a result of new information, future events or otherwise. Contact: Contacts:
AirIQ Inc.
Anne C. Taylor, Vice President, Marketing & Sales,
Commercial Fleet Division
1-888-606-6444 ext. 4312
Email: ataylor@airq.com
Website: http://www.airiq.com
Source: AirIQ Inc.
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