|
| |||||||||||||||
Case IH to Sponsor Craig Morgan "International Harvester" Tour RACINE, WI--(MARKET WIRE)--Jul 29, 2008 -- Global farm equipment manufacturer Case IH has
announced an agreement to sponsor a concert tour by country
music superstar
Craig Morgan. Titled "Craig Morgan Powered by Case IH...
International
Harvester. The Legend Rolls On," the collaboration follows
up on the
success of Morgan's hit song "International Harvester" with
a cross-country
tour that celebrates the American farmer.
According to Jim Walker, vice president, Case IH North American Agricultural Business, the connection between Case IH and Craig Morgan came about naturally. "The International Harvester brand is a big part of our tradition here at Case IH, so Craig's song really struck a chord around here," Walker says. "In his music, Craig Morgan stands for a lot of the same things Case IH stands for: pride in our heritage, pride in American agriculture, and a rock-solid commitment to our core values. It just makes sense for us to join him out on the road." One of country music's best-loved performers, BNA Records recording artist Morgan has made a name for himself with massive radio airplay of his signature hits. Morgan's new single, "Love Remembers," is rapidly climbing the country charts, and his most recent Top 10 hit was the fan-favorite "International Harvester." His other Top 10 hits include "Little Bit of Life," "Tough," "Almost Home" (Music Row Song of the Year in 2003), the chart-topping summer anthem "Redneck Yacht Club," and "That's What I Love About Sunday" -- which spent five weeks at No. 1 and was Billboard's Most Played Country Song of the Year in 2005. Morgan has performed on the legendary stage of the Grand Ole Opry more than 170 times and plays over 200 sold-out concerts a year. He spent ten years on active duty in the U.S. Army before launching his music career, and makes a point to perform as often as possible at U.S. military installations in the United States and abroad. He was awarded the USO Merit Award in 2006 for his tireless support of U.S. soldiers and their families. As Morgan's tour (http://www.craigmorgan.com/?content=tour) crisscrosses the United States, there will be numerous tie-ins with local Case IH dealerships. In addition to on-stage and semi-trailer signage, Case IH and Farmall machinery will be on display at selected concert venues. Dealerships will be offered promotional opportunities like VIP tickets and concert meet & greet sessions. Walker believes this sponsorship will reinforce the Case IH position to an important audience. "The same people who are Craig Morgan fans ought to be Case IH fans," he says. "If they like being in a concert seat, they should try the seat of a red Farmall tractor." Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment -- for those who demand more. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools. Case IH is a brand of CNH (CNH - News), a majority-owned subsidiary of Fiat Group (FIA: MI). For more information on Case IH visit us on the World Wide Web at http://www.caseih.com. For more information on Craig Morgan and an up-to-date tour schedule: www.craigmorgan.com or www.myspace.com/craigmorgan Concert Schedule
First Date Venue City State
------------------------------------------ --------------- -----
7/30/08 Freeborn County Fair Albert Lea MN
------------------------------------------ --------------- -----
8/2/08 Dierks City Park Dierks AR
------------------------------------------ --------------- -----
8/6/08 Scioto County Fair Lucasville OH
------------------------------------------ --------------- -----
8/7/08 Washington Town & Country Fair Washington MO
------------------------------------------ --------------- -----
8/8/08 Iowa State Fair -
Grandstand Des Moines IA
------------------------------------------ --------------- -----
8/9/08 Logan County Fair Sterling CO
------------------------------------------ --------------- -----
8/12/08 Midland County Fair Grandstand Midland MI
------------------------------------------ --------------- -----
8/14/08 Upper Peninsula State Fair Escanaba MI
------------------------------------------ --------------- -----
8/15/08 Pioneer Amphitheater Menomonie WI
------------------------------------------ --------------- -----
8/16/08 Dodge County Fair Beaver Dam WI
------------------------------------------ --------------- -----
8/21/08 Portage County Fair Randolph OH
------------------------------------------ --------------- -----
8/22/08 Country Pines Endicott NY
------------------------------------------ --------------- -----
8/23/08 Sandusky County Fair Fremont OH
------------------------------------------ --------------- -----
8/24/08 Six Flags America Mitchellville MD
------------------------------------------ --------------- -----
8/27/08 Indiana County Fair Indiana PA
------------------------------------------ --------------- -----
8/29/08 Country Tonight Theater Pigeon Forge TN
------------------------------------------ --------------- -----
8/30/08 Mable House Barnes Amphitheatre Mableton GA
------------------------------------------ --------------- -----
9/6/08 Historic Morganton Festival Morganton NC
------------------------------------------ --------------- -----
9/7/08 KOA Kampground Virginia Beach VA
------------------------------------------ --------------- -----
9/12/08 Southeast Missouri District Fair Cape Girardeau MO
------------------------------------------ --------------- -----
9/13/08 Bloomington Center For the Performing Arts Bloomington IL
------------------------------------------ --------------- -----
9/14/08 St. Joseph Country Fairgrounds South Bend IN
------------------------------------------ --------------- -----
9/26/08 Dover Downs Hotel & Casino Dover DE
------------------------------------------ --------------- -----
9/27/08 Champlain Valley Exposition Essex Junction VT
------------------------------------------ --------------- -----
10/4/08 Mountain State Forest Festival Elkins WV
------------------------------------------ --------------- -----
10/10/08 Heart O' Tx Fairgrounds Waco TX
------------------------------------------ --------------- -----
10/30/08 Opryland Hotel Nashville TN
------------------------------------------ --------------- -----
12/31/08 Wildhorse - Nashville Nashville TN
------------------------------------------ --------------- -----Photo caption: Case IH Vice President Jim Walker (right) presented singer-songwriter Craig Morgan (left, tractor's seat) with a new Case IH Farmall 55 tractor at the Racine County Fair, Union Grove, Wis., near the world headquarters of the Case IH brand. The gift celebrates the kickoff of the tour titled, "Craig Morgan Powered by Case IH... International Harvester. The Legend Rolls On." To download the image, click on this link: http://pressroom.caseih.com/index.cfm?fuseaction=main.cd&criteria=CraigMorgan148_5x7rgb300.jpg Contact: Case IH Agriculture Equipment, Inc.
For More Information, contact:
Julie Rudnick
262/636-5268
Email Contact
or
Ellen LaRose
262/650-7260
Email Contact
Source: CNH
|  | ||||||||||||||
