NEW YORK, NY--(MARKET WIRE)--Jul 28, 2008 -- A little bit of country and a little bit of rock and roll! Strawberry Shortcake's irresistible collection of sweet sounds will be available nationwide August 19, 2008 when KOCH Records, along with brand creator American Greetings, serves up the all-new CD, "Rockaberry Roll," starring Strawberry Shortcake and her berry best friends.

Source: KOCH Records
New 'Strawberry Shortcake' CD Introduced 'Rockaberry Roll' from KOCH Records Serves Up Sweet Sounds

The new "Rockaberry Roll" CD includes sing-a-long style country songs, and good old fashioned toe-tapping tracks from two recently released "Strawberry Shortcake" DVD hits, "Rockaberry Roll" and "Big Country Fun," creating the must-have soundtrack for young fans everywhere.

Featured songs from the "Rockaberry Roll" DVD showcase Strawberry Shortcake and her pals as they form their own band, Strawberry Jam, and perform at the Strawberryland Talent Show. The original tunes from the DVD will have little boots stompin' and the whole family up on their feet doing the "Strawberry Shake!" In addition, songs from the "Big Country Fun" DVD will round up little cowgirls everywhere with best-loved campfire numbers that will inspire everyone to sing along.

Perfectly in tune with the themes of the beloved classic "Strawberry Shortcake" brand, the latest CD captures the ever-spirited and always sweet Strawberry and her friends as they discover the value of teamwork, patience and friendship. These poignant life lessons come shining through in delightful songs such as "All Together," "Can't Not Try," and "Why Can't I?" The new CD also features two special bonus tracks in Spanish -- "Bailando Asi" ("The Strawberry Shake") and "Straw-Buh-Buh-Buh-Buh-Berry Shortcake."

"We're excited to introduce this charming new 'Strawberry Shortcake' CD featuring such a treasured friend," said Veronica Villarreal, Vice President of Marketing and Business Development for KOCH Records. "This collection of entertaining and lively tracks will help bring the sweetness of 'Strawberry Shortcake' to life for a new generation."

"Rockaberry Roll" will be available at major retailers including Target, Wal-Mart, Amazon and iTunes for an SRP of $9.98 per CD.

About KOCH Entertainment

KOCH Entertainment, founded in 1987 and now in its twenty-second year, is the leading and fastest-growing independent music company in the U.S. KOCH's operations encompass record and video labels, music publishing as well as distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independent labels and distributors in both the U.S. and Canada. Its record label KOCH Records is the # 1 independent label in the U.S. and had the largest number of Billboard charting albums among independents for seven years in a row (2001 - 2007). KOCH Entertainment is a subsidiary of Entertainment One Ltd. which is listed on the London Stock Exchange's AIM market (ticker symbol "ETO.L").

About American Greetings Properties

American Greetings Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of "Care Bears" and "Strawberry Shortcake" licensed products, which have garnered nearly $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to "Care Bears" and "Strawberry Shortcake," AGP's active classic brands include "Holly Hobbie" and "Madballs," as well as new properties "Sushi Pack," "Twisted Whiskers," "Maryoku Yummy" and "TinPo." Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com

About American Greetings Corporation

American Greetings Corporation (AM - News) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates revenue of approximately $1.8 billion. For more information on the Company, visit http://corporate.americangreetings.com.

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